LFP targets €1bn+ from extended broadcast rights cycle
September 13 – The French Ligue Professionnel de Football (LFP) has opened bidding for the broadcast rights to its premier Ligue 1 and Ligue 2 competitions, covering the 2024-2029 period.
Football Marketing
EAFC24 downgrades Ronaldo rating but Messi stays the same. Putellas higher than both of them
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
North Macedonians tailor new deal with Turkish fashion brand Giotelli
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
Sidemen raise £2.4m+ from charity match at London Stadium
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.
Galatasaray sign €3m+ training kit deal with GKN Cargo
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
Bundesliga renews archive sales representation deal with IMG
September 8 – Germany’s Bundesliga have extended their global video archive sales partnership with sports and entertainment company IMG until the end of the 2025/26 season.
Crypto lives. Juve expands its benefits and rewards on Socios.com fan token platform
September 8 – Juventus, the first fan token partner for Socios.com on the Chiliz.com blockchain-powered platform, is expanding their partnership to deliver more benefits and rewards for the club’s fans through the JUV Fan Token.
Crypto betting brand Rollbit agrees Napoli deal promising ‘respected’ crypto platform
September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.
Aston Villa agree forex partnership package with Corpay
September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.
EAFC gets ball rolling with player ratings reveal that boosts Arsenal but hammers Chelsea
By Harry Ewing
September 6 – The much-anticipated FIFA replacement EAFC has released the first wave of official player ratings: showcasing London rivals Arsenal and Chelsea ahead of the game’s release later this month.
BetPawa increases its African betting footprint with Uganda federation deal
September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League.
Kosovo FA adds three years to TEB Bank sponsorship
September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.
Betway scores Premier League treble with Arsenal deal
September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team.
Hisense plugs in for another cycle of UEFA men’s national team competitions
September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent.
Nottingham Forest land Kaiyun as shirt sponsor up to start of bookie ban in 2025
September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.