October 5 – David Beckham has fiercely defended his decision to accept millions of pounds from Qatar to serve as a football ambassador for last year’s World Cup.
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
October 5 – Turkey’s Besiktas says it has signed the most valuable sponsorship deal in its 120-year history with Turkey’s largest industrial Turkey – Tüpraş.
October 4 – The FA has announced a licensing partnership with Panini to create the first ever UK domestic football sticker collection to celebrate the Barclays Women’s Super League.
October 3 – The English Football League (EFL) is tendering international broadcast rights to its three division (72 teams) for the 2024 to 2028 period.
October 3 – Football management simulation game, Soccer Manager 2024, produced for Android and iOS, has scored more than 2 million players in its opening weekend, according to developers Invincibles Studio.
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
October 3 – Bulgaria’s Arda Kardzhali has renewed its sponsorship contract with the Bulgarian bookmaker efbet. The new contract is for five years but no value for the sponsorship has been announced.
September 29 – UEFA have announced German workwear brand Engelbert Strauss has renewed its partnership with both the UEFA Europa League and UEFA Europa Conference League for the 2024-27 club competition cycle.
September 29 – Tottenham Hotspur Supporters’ Trust (THST) have expressed deep concern over the London club’s multi-year partnership with Socios.com, the cryptocurrency-based providers of club fan tokens who have been widening their digital fan-based marketing and commercial solutions.
September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.
September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.
September 27 – Chile is cracking down on the betting industry in-country. Earlier this month the Supreme Court of Justice declared betting illegal and blocked 23 online betting sites.
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.
September 25 – Electronic Arts Sports, which is driving the launch of EAFC 24 following its split with FIFA’s brand naming of its video game, has announced its e-sports programme for the hit game, donned EA Sports FC Pro.