September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign.
September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.
September 20 – Most of Spain’s women’s World Cup-winning players ended their boycott of the national team early today following an overnight meeting with officials and a promise from the country’s football federation (RFEF) that it would make “immediate and profound changes”.
September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.
September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
September 19 – IMG has renewed exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
September 19 – Italy’s Serie A has announced a partnership with TV streaming platform STARZPLAY, alongside PureHealth and Image Nation Abu Dhabi, as they prepare to launch collaborative original football reality TV show ‘The Italian Dream’.
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.