September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.
August 30 – LaLiga is expanding its elite residential academy concept into international markets with the T3N Sport & Investment Group, and a €300 million 5-year spend focused on “strategic markets such as the US, Mexico, Japan, and the Middle East.”
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.
August 30 – Championship side Norwich City, now in their second season of challenging for a return to the Premier League, have agreed a travel partnership with UD Las Palmas and Gran Canaria island.
August 28 – In a controversial new sponsorship deal, German giants Bayern Munich have partnered with Visit Rwanda, sparking criticism that the club are being used to bolster the reputation of Rwanda’s political leadership.
August 28 – Turkey’s Trabzonspor have renewed their sponsorship agreement with freight company Aras Kargo for the 2023/2024 season.
By Paul Nicholson
August 22 – In a massively changed sports landscape, WPP, the largest marketing and advertising services company in the world is continuing to grow its sports practice – which provides sports marketing and advisory businesses under an integrated banner. CEO of the WPP Sports Practice, Dominic Grainger, spoke exclusively to Insideworldfootball.
August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.
August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.
August 25 – The Albanian Football Federation (FSHF) has signed a 3-year TV deal with MCN TV for exclusive rights to the Albanina First Division (Abissnet Superior), Second Division, and Albanian Cup and SuperCup matches.
August 24 – Nike have confirmed that they will sell England goalkeeper Mary Earps replica shirts in limited quantities after the lioness stopper spoke out against the lack of goalkeeper shirts on sale at the tournament.
August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.
August 24 – Italian giants AC Milan have announced a multi-year partnership with real estate portal idealista starting with the 2023/24 season.
August 23 – Adidas has unveiled the match balls for the UEFA Champions League and UEFA Women’s Champions League ahead of the beginning of the 2023/24 campaign next month.