Sekonda agree back-of-shirt sponsorship with Leicester City Women
October 23 – Leicester City Women have signed an agreement with Sekonda that will see the watchmakers become back-of-shirt sponsors for the WSL club in a one-year deal.
Football Marketing
Newcastle land Saudi airline sponsorship renewal
October 20 – Newcastle United have unveiled a multi-year partnership extension with Saudi Arabian airline Saudia which will see national flag carrier of Saudi Arabia become the club’s official airline partner.
AC Milan link with Corpay for forex solution and sponsorship
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
Ludogorets secures exclusive merchandising deal with Sport Vision retail chain
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
French broadcasters turned off by LFP’s rights pricing
October 18 – France’s Professional Football League (LFP) announced Tuesday that it had not received offers meeting the reserve prices for its domestic broadcast rights packages covering the 2024-2029 period.
Carabao renew EFL Cup title sponsorship for further three seasons
October 18 – Carabao has extended its partnership with the EFL Cup in a deal that will see the energy drink provider remain the main title sponsor of England’s second cup competition until the end of the 2026/27 season.
Lazio vs Roma, Rome vs Riyadh, rivalry for Expo 2030 hosting gets shirty
October 17 – Lazio are poised to adopt ‘Rome 2030’ as their front-of-shirt sponsor in a free-of-charge deal, in a bid to help their home city gain hosting rights to EXPO 2030.
DAZN adds Saudi Women’s Premier League to schedules
October 16 – Streaming giant DAZN is building a portfolio in Saudi media rights after acquiring the global rights to the Saudi Women’s Premier League to add to the SPL rights.
Fenerbahce sign shirt deal with Medicana Health group for women’s team
October 16 – Turkey’s Fenerbahce has signed a shirt sponsorship deal with Medicana Health Group for its Women’s team. The Medicana logo will feature on the back of shirts.
Leo roars in as Galatasaray’s number one digital fan
October 13 – Turkey’s Galatasaray has upped its game in terms of its innovative approach towards fans, becoming the first club in the world to officially present its first “digital fan”.
National Football Museum records summer spike in visitors
October 13 – The Manchester-based National Football Museum welcomed a record-breaking number of visitors this summer, as numbers shot up 35% from 2022, eclipsing pre-Covid figures.
Fitzdares extend Mayfair Club theme to Fulham’s Craven Cottage
October 13 – Premier League Fulham have extended their partnership with London bookmaker Fitzdares until the end of the current season on the back of a “highly successful” debut year for the partnership last season.
Cypriot FA agrees national team deal with Greek online bookie Stoiximan
October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.
Concacaf debuts on WhatsApp Channels platform with 1.6m users in first month
October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.
ESPN beats off telecoms rivals to renew Eredivisie domestic rights until 2030
October 10 – ESPN has agreed an extension to its broadcast rights for the Netherlands’ Eredivisie, Eerste Divisie and KNVB Beker until 2030.