Man City renew Unilever global sponsorship for Rexona brand
October 26 – Treble winners Manchester City have renewed their long-term global partnership with Unilever brand, Rexona.
Football Marketing
Fortuna Düsseldorf pilot first of its free ticket matches and deliver a 7–goal thriller
October 25 – Bundesliga club Fortuna Düsseldorf have trialled the first match of their ‘Fortuna for All’ campaign, marking the beginning of a groundbreaking new initiative where fans can attend matches free of charge.
Argentina push into Europe with Smartsoft ‘digital’ sponsorship
October 25 – The Argentina Football Association has signed an agreement with Smartsoft that will see the online gaming software provider become an official digital sponsor of the world champions.
Juve extend sponsorship with Ganten for further 5 years
October 25 – Juventus have extended their deal with Chinese water company Ganten until 2028 – a deal that will take their partnership to 11 years.
Serie A agrees cut in DAZN/Sky domestic TV deal to €4.5bn
October 23 – DAZN and Sky have renewed their Serie A broadcast deals for the next five seasons in a deal worth at least €4.5 billion.
Kansas City Current fast track new stadium naming rights to CPKC
October 23 – The National Women’s Soccer League’s (NWSL) Kansas City Current have announced a ten-year stadium naming rights deal with North American rail network CPKC.
Sekonda agree back-of-shirt sponsorship with Leicester City Women
October 23 – Leicester City Women have signed an agreement with Sekonda that will see the watchmakers become back-of-shirt sponsors for the WSL club in a one-year deal.
Newcastle land Saudi airline sponsorship renewal
October 20 – Newcastle United have unveiled a multi-year partnership extension with Saudi Arabian airline Saudia which will see national flag carrier of Saudi Arabia become the club’s official airline partner.
AC Milan link with Corpay for forex solution and sponsorship
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
Ludogorets secures exclusive merchandising deal with Sport Vision retail chain
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
French broadcasters turned off by LFP’s rights pricing
October 18 – France’s Professional Football League (LFP) announced Tuesday that it had not received offers meeting the reserve prices for its domestic broadcast rights packages covering the 2024-2029 period.
Carabao renew EFL Cup title sponsorship for further three seasons
October 18 – Carabao has extended its partnership with the EFL Cup in a deal that will see the energy drink provider remain the main title sponsor of England’s second cup competition until the end of the 2026/27 season.
Lazio vs Roma, Rome vs Riyadh, rivalry for Expo 2030 hosting gets shirty
October 17 – Lazio are poised to adopt ‘Rome 2030’ as their front-of-shirt sponsor in a free-of-charge deal, in a bid to help their home city gain hosting rights to EXPO 2030.
DAZN adds Saudi Women’s Premier League to schedules
October 16 – Streaming giant DAZN is building a portfolio in Saudi media rights after acquiring the global rights to the Saudi Women’s Premier League to add to the SPL rights.
Fenerbahce sign shirt deal with Medicana Health group for women’s team
October 16 – Turkey’s Fenerbahce has signed a shirt sponsorship deal with Medicana Health Group for its Women’s team. The Medicana logo will feature on the back of shirts.