Galatasaray renew SIXT shirt sponsorship in 5-year €100m deal
June 28 – Turkey’s Galatasaray have renewed their shirt sponsorship deal with SIXT Rent a Car for a further five years.
Football Marketing
BMO signs up for World Cup/Gold Cup double deal
June 27 – The first deal coming out of the new Concacaf/FIFA commercial partnership has been struck with Canada-based bank BMO.
Healthy-looking Bournemouth renew Vitality Stadium naming rights for three years
June 27 – Premier League Bournemouth, who surprised pretty much everyone – by staying up last season including Scott Parker, the manager who led their promotion – have extended their stadium rights naming deal for three years.
Google Pixel expands English FA deal to mobile and earbuds partner
June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.
Cameroon chief Eto’o takes personal sponsorship with Russian bookie
June 25 – The FA president of Cameroon and former FC Barcelona legend Samuel Eto’o has become an ambassador for 1xBet, but taking up that role could be in breach of FIFA’s ethics code.
Meridianbet expands Montenegro FA sponsorship
June 24 – Online bookmaker Meridianbet has expanded its agreement with the Football Association of Montenegro (FSCG) to become the official sponsor of Montenegrin football.
Turkey’s Trabzonspor agree 3-year Joma kit deal
June 26 – Turkey’s Trabzonspor has signed a three-year sponsorship deal with sports equipment provider Joma Turkey.
Aston Villa go all-in with BK8 shirt deal; Trade Nation take the sleeve
June 22 – Premier League Aston Villa have agreed a three-year shirt front with controversial betting brand BK8. The club has also secured a sleeve sponsorship with online trading platform Trade Nation.
PepsiCo kick starts UCL renewals for 2024-27 cycle
June 22 – PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle the first partner to do so the next three-year cycle.
Besiktas signs new shirt deal with payments specialist Papara and launches club bank card
June 22 – Turkey’s Besiktas has signed a new sleeve and back of shirt sponsorship deal with electronic money and payment operator Papara.
Hatayspor rebuilds its Super Lig position after the Turkish earthquake with Trendyol deal
June 21 – Turkish club Atakaş Hatayspor will resume its participation in the Turkish Super League after receiving financial support from local company Trendyol Yemek.
Sweet deal: Cadbury renews with Liverpool for another three years
June 20 – Liverpool and confectionary brand Cadbury, part of the Mondelez group, have extended their sponsorship partnership that began in 2020 for a further three years.
Puma returns to Bulgaria taking CSKA 1948 kit deal of Adidas
June 16 – Bulgaria’s CSKA 1948 has signed a kit deal with the German sports equipment concern Puma, in cooperation with Bulgarian retailer Sport Depot.
Turkish FA resign McDonald’s sponsorship for a further four years
June 14 – Turkish Football Federation (TFF) and McDonald’s have renewed their cooperation until 2026. The first sponsorship contract between the two sides was signed in 2020 and has been renewed for another four years.
Panathinaikos return to Adidas after 8-years with Kappa
June 13 – Greece’s Panathinaikos are switching their kit deal from Kappa to German sports and leisurewear giant Adidas from the start of the 2023 season.