Galatasaray sign €3m+ training kit deal with GKN Cargo
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
Football Marketing
Bundesliga renews archive sales representation deal with IMG
September 8 – Germany’s Bundesliga have extended their global video archive sales partnership with sports and entertainment company IMG until the end of the 2025/26 season.
Crypto lives. Juve expands its benefits and rewards on Socios.com fan token platform
September 8 – Juventus, the first fan token partner for Socios.com on the Chiliz.com blockchain-powered platform, is expanding their partnership to deliver more benefits and rewards for the club’s fans through the JUV Fan Token.
Crypto betting brand Rollbit agrees Napoli deal promising ‘respected’ crypto platform
September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.
Aston Villa agree forex partnership package with Corpay
September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.
EAFC gets ball rolling with player ratings reveal that boosts Arsenal but hammers Chelsea
By Harry Ewing
September 6 – The much-anticipated FIFA replacement EAFC has released the first wave of official player ratings: showcasing London rivals Arsenal and Chelsea ahead of the game’s release later this month.
BetPawa increases its African betting footprint with Uganda federation deal
September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League.
Kosovo FA adds three years to TEB Bank sponsorship
September 6 – The Football Federation of Kosovo has renewed its sponsorship with TEB Bank for a further three years.
Betway scores Premier League treble with Arsenal deal
September 4 – Online betting company Betway has agreed a multi-year sponsorship of Arsenal’s Men’s team, becoming the club’s official global betting partner of Arsenal’s Men’s team.
Hisense plugs in for another cycle of UEFA men’s national team competitions
September 4 – UEFA have announced a multi-year partnership with Hisense that will see the electronics manufacturer become a sponsor of its Men’s national team competitions. across the European continent.
Nottingham Forest land Kaiyun as shirt sponsor up to start of bookie ban in 2025
September 1 – Nottingham Forest have penned a two-year deal with Asian-fcussed sports betting platform Kaiyun Sports that will see the bookie become the club’s official front-of-shirt sponsor until 2025 in a two-season deal.
Uphold pushes its platform into Premier League with Burnley sleeve sponsorship
September 1 – Burnley, bouncing back to the Premier League after a season in the Championship, have signed web3 financial platform Uphold as the club’s sleeve sponsor in a one-season deal.
Selling the dream: LaLiga and T3N to invest €300m in overseas residential academies
August 30 – LaLiga is expanding its elite residential academy concept into international markets with the T3N Sport & Investment Group, and a €300 million 5-year spend focused on “strategic markets such as the US, Mexico, Japan, and the Middle East.”
Sheffield United sign Gtech to sleeve slot for one-season deal
August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
Romania goes bananas
August 30 – The Romanian Football Federation (FRF) has signed a three-year of a new sponsorship deal with Poland’s Citronex group’s Yellow brand.