CAF opens broadcast tender for AFCON 2023 and Champions League
May 5 – The Confederation of African Football (CAF) has opened an invitation to tender (ITT) for the broadcast rights to the 2023 Africa Cup of Nations.
Football Marketing
LaLiga renews Mediapro agency for 5 years but promises strategy rethink with PEAK j/v
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
Liverpool keep up merchandising pace in Asia with CRC Sports renewal in Thailand
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
Not walking alone: Liverpool tie up with ASP for Chinese retail platform launch
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
Bayern Munich to fly Bundesliga flag in Japan with SKY PerfectTV! backed pre-season tour
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
AFC strikes key Korean deal with Coupang Play for 2025-28 cycle
April 27 – The AFC has added South Korea’s largest online retailer Coupang as a media partner via its fast growing Coupang Play streaming service picking up the exclusive broadcast rights to all AFC competition for the 2025-2028 cycle.
Turk Telekom takes naming and broadcast rights to Turkish eSuper League
April 27 – The Turkish Football Federation (TFF) has agreed a two-season deal with state telecoms giant Turk Telekom to become the title sponsor and official broadcaster of the Turkish eSuper League.
Castore enters Spain with multi-year Athletic Club kit deal
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.
AT&T extends US soccer sponsorship through 2026 World Cup
April 24 – Telecoms giant AT&T has extended its 10-year sponsorship of the U.S. Soccer Federation (USSF), taking it through to the end of the 2026 World Cup.
Cisco plugs into WWC 2023 sponsorship with deal to deliver tournament comms
April 21 – US communications technology giant Cisco has become the Official Network Infrastructure Provider for the Women’s World Cup Australia & New Zealand 2023.
Scots refusal to follow EPL lead on banning betting sponsors draws political anger
April 19 – The former First Minister of Scotland Henry McLeish has criticised the Scottish Professional Football League (SPFL) over its stance that it has no plans to restrict gambling sponsors from advertising on club shirts.
Beer brand Castel returns to sponsorship of Malawian football
April 18 – Beer brand Castel has returned to sponsor Malawian football with an €887,000 (1 billion Kawcha) commitment to the local challenge cup.
Brazil’s Serie A renews 5-year Assai naming rights for a further season
April 18 – Brazilian wholesaler Assaí Atacadista has extended its title sponsorship of Campeonato Brasileiro Série A for a further season.
EA Sports FC brand launched globally as video gamer ends its FIFA friendly
April 14 – EA Sports has started the brand building for its EA SPORTS FC title that will launch at the end of the year, ending EA’s use of the FIFA brand after a 20-year association.
Volkswagen Canada accelerates into another 5 years of Canadian Premier League sponsorship
April 14 – With just two days to go to the start of the season the Canadian Premier League (CPL) has announced it has renewed its longstanding partnership with Volkswagen Canada through 2028.