Snapdragon takes over Man Utd shirt in £60m per season deal
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
Football Marketing
Man City women agree WSL first with Joie stadium rights naming deal
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
Yomoni pick up AS Monaco sleeve sponsorship
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.
Meridienbet backs Eastern European growth with FK Sarajevo deal
September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
LFP targets €1bn+ from extended broadcast rights cycle
September 13 – The French Ligue Professionnel de Football (LFP) has opened bidding for the broadcast rights to its premier Ligue 1 and Ligue 2 competitions, covering the 2024-2029 period.
EAFC24 downgrades Ronaldo rating but Messi stays the same. Putellas higher than both of them
September 12 – The latest EAFC24 rating leaks have revealed that Cristiano Ronaldo is set for his lowest rating since 2007 after his transfer to Al-Nassr in January.
North Macedonians tailor new deal with Turkish fashion brand Giotelli
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.
Sidemen raise £2.4m+ from charity match at London Stadium
September 11 – YouTube super-group the Sidemen raised more than £2.4 million in their charity football match on Saturday afternoon, selling out West Ham’s London Stadium in the process.
Galatasaray sign €3m+ training kit deal with GKN Cargo
September 8 – Turkey’s Galatasaray have signed a training kit sponsorship contract with GKN Cargo, one of the leading companies in corporate cargo solutions in Turkey.
Bundesliga renews archive sales representation deal with IMG
September 8 – Germany’s Bundesliga have extended their global video archive sales partnership with sports and entertainment company IMG until the end of the 2025/26 season.
Crypto lives. Juve expands its benefits and rewards on Socios.com fan token platform
September 8 – Juventus, the first fan token partner for Socios.com on the Chiliz.com blockchain-powered platform, is expanding their partnership to deliver more benefits and rewards for the club’s fans through the JUV Fan Token.
Crypto betting brand Rollbit agrees Napoli deal promising ‘respected’ crypto platform
September 7 – Italian reigning champions SSC Napoli have announced a two-year deal with crypto betting brand Rollbit that will see the company become the club’s new European betting partner.
Aston Villa agree forex partnership package with Corpay
September 7 – Aston Villa has announced Corpay as the club’s Official Commercial Foreign Exchange Partner.
EAFC gets ball rolling with player ratings reveal that boosts Arsenal but hammers Chelsea
By Harry Ewing
September 6 – The much-anticipated FIFA replacement EAFC has released the first wave of official player ratings: showcasing London rivals Arsenal and Chelsea ahead of the game’s release later this month.
BetPawa increases its African betting footprint with Uganda federation deal
September 6 – The Federation of Uganda Football Association (FUFA) and BetPawa have partnered in a deal that will cover the FUFA Drum, the Big League and the Futsal League.