TIM signs 2-year premium partnership with Juve
December 5 – Juventus have signed a new two-year deal with Italian telecoms giant TIM, which will see the mobile provider become a premium partner of the club until 2026.
Football Marketing
Hong Kong FA powers its sponsor roster with ChargeSpot deal
December 3 – The Football Association of Hong Kong (HKFA) has announced a new sponsorship agreement with ChargeSpot, a shared power bank provider, to support the national team for the 2024-25 season, serving as HKFA’s Official Power Partner.
Al-Ittihad score a commercial brace with new club shop and VW shirt deal
December 3 – Al-Ittihad, the nine-time winners of the Saudi Pro League and current league leaders by two points after 12 games, are also enjoying a good season off the pitch, having recently announced two noteworthy deals.
Monaco tourist board harnesses youth ASM’s youth teams to promote principality
December 3 – AS Monaco and the Monaco Government Tourist and Convention Authority have extended their partnership, with the Visit Monaco brand now set to feature on the kits of the club’s Academy teams.
Le Classique piracy highlights fundamental issue facing LFP’s broadcast deals
December 2 – Illegal streams of professional football have long been a thorn in the side of broadcasters. In France that has been taken to a new level according to stark new findings presented by LFP Media, the commercial entity of the Professional Football League (LFP).
Wrexham lead EFL into Cosm’s ‘shared reality’ venues in LA and Dallas
November 28 – CBS Sports and Cosm have announced that six English Football League (EFL) matches will be presented in ‘shared reality’ at Cosm’s immersive entertainment venues in Los Angeles and Dallas.
Saudi Pro League partners with OneFootball to boost international profile
November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
LFP on-boards Genius Sports data and tracking systems for betting and broadcast partners
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
Nemiroff add Everton to Villa and West Ham sponsorships
November 27 – Everton have signed with Ukrainian vodka company Nemiroff on a multi-year deal which will see the brand continue their aggressive move into the English football sponsorship market by tallying their third Premier League deal this month.
Premier League drops IMG to bring international media production in-house
November 25 – The Premier League is taking its media operations business in-house, ousting long-term broadcast partners IMG.
Dortmund’s Watzke remains under fire for ‘weaponswashing’ Rheinmetall sponsorship
November 25 – Borussia Dortmund director Hans-Joachim Watzke has defended the club’s controversial sponsorship deal with arms manufacturer Rheinmetall, arguing that the hierarchy weighed up economic considerations against social responsibility.
Barca connect with NEVG to launch Barça Mobile and deepen fan engagement globally
November 25 – FC Barcelona have signed a five-year deal with the New Era Visionary Group (NEVG), who will become the club’s Official Telecom Operator from January 2025 through December 2030.
Adidas touch down with Juve and All Blacks for new collaboration
November 25 – Two teams that know a little something about winning, Italian giants, Juventus, and the all-conquering All Blacks from New Zealand, are teaming up with sportswear giant, Adidas to merge the worlds of football, rugby, and fashion.
Brewer Hahn takes naming rights to Australia Cup in 3-year deal
November 25 – Football Australia has unveiled Hahn as the naming rights sponsor of the Australia Cup. From 2025, the competition will officially be known as the Hahn Australia Cup under a three-year agreement.
Etihad quick to land naming rights for NYCFC’s new Willets Point stadium
November 22 – New York City FC’s 25,000-capacity new stadium, scheduled to be completed before the start of the 2027 season, will be named Etihad Park under a 20-year agreement announced Thursday with Etihad Airways, the national airline of the United Arab Emirates.