Netflix to make first Spanish sports docuseries with LaLiga
February 20 – LaLiga LaLiga has announced a partnership with Netflix to develop the streaming giant’s first sports documentary series in Spain.
Football Marketing
beIN Sports completes 4-year renewal for Conmebol’s club competitions
February 14 – Qatari-based broadcaster beIN Sports has renewed its commitment to South American football, extending its licensing of broadcast rights to the Copa Libertadores and Copa Sudamericana for the MENA region in a four-year deal.
SA Tourism pull out of Spurs shirt sleeve deal after public outcry over spending
February 9 – South Africa has scrapped a £42.5 million sponsorship deal with Tottenham Hotspur before it even got off the ground following a national outcry.
Roma plug in energy partner with A2A deal
February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.
Crystal Palace is first Premier League club to debut channel on WeAre8 social media app
February 8 – Crystal Palace are the first Premier League club to sign up to socially conscious social media app WeAre8 with an official presence.
Bayern bank on Adyen to open up payment solutions globally
February 8 – Bayern Munich has partnered with financial technology platform Adyen which has become the club’s the exclusive payment solution partner.
DFB launches NFT tender for rights to national teams
February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.
Criticism of proposed £42m Spurs sponsorship forces resignations at SA tourist board
February 6 – Three South Africa Tourism (SAT) board members are reported to have resigned following public outrage over a proposed £42.5 million three-year sponsorship of English Premier League club Tottenham Hotspur.
Inter bump up LeoVegas.news sponsorship to training kit branding
February 6 – Inter Milan have signed a deal with football-themed entertainment LeoVegas.news, to become the club’s Official Training Kit Front Partner.
OneFootball and DAZN test new ground with live football PPV distribution deal
February 3 – Sports streaming leaders DAZN and OneFootball have struck a distribution deal that will widen the reach of DAZN content in Germany and Austria via OneFootball’s network.
Spurs line up SA Tourism for sleeve sponsorship, sign Exalt as nutrition partner
February 3 – Premier League Tottenham Hotspur have signed up Exalt as its Official Sports Nutrition Drink Supplier, while the club is close to closing a sponsorship deal with the South African ministry of tourism.
Digital transformation is now about taking ownership of fan engagement in house, says Ferre
January 31 – The digital focus within football marketing started as being all about web sites and building social media numbers on Twitter, Facebook and Instagram. But there has been a strategic shift and while the social media platforms are still important it is the new fan engagement platforms that are making the marketing difference.
Expedia books in for another 2 years of Champions League and launches travel hub
February 2 – Expedia Group has renewed its partnership with UEFA, signing two new deals that will see the online travel brand become a provider of the Expedia Live travel hub in Europe and a regional partner in the United States.
Mainz 05 closes shirt sponsor renewal with Profine’s Kömmerling
January 31 – Bundesliga club Mainz 05 has renewed its main shirt sponsorship with Profine brand Kömmerling that will now run until 2027.
Merz go from back to front with NC Courage shirt deal
January 31 – National Women’s Soccer League’s North Carolina Courage is moving its back of shirt sponsor Merz Aesthetics to the front of the club’s shirt in a deal starting with the upcoming season that kicks off in March.