May 12 – Korean tyre giant Nexen Tire has renewed their long running sponsorship of Manchester City but will no longer have the club’s sleeve patch sponsorship position from the end of this season.
May 11 – The increased importance of LaLiga to ‘Brand Spain’ has been recognised in a ranking that calculates the value and Brand Strength Index of leading companies and organisations.
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
May 9 – EFL clubs have voted through a record new five-year TV coverage deal with Sky Sports worth £935 million.
May 5 – The Confederation of African Football (CAF) has opened an invitation to tender (ITT) for the broadcast rights to the 2023 Africa Cup of Nations.
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
April 27 – The AFC has added South Korea’s largest online retailer Coupang as a media partner via its fast growing Coupang Play streaming service picking up the exclusive broadcast rights to all AFC competition for the 2025-2028 cycle.
April 27 – The Turkish Football Federation (TFF) has agreed a two-season deal with state telecoms giant Turk Telekom to become the title sponsor and official broadcaster of the Turkish eSuper League.
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.
April 24 – Telecoms giant AT&T has extended its 10-year sponsorship of the U.S. Soccer Federation (USSF), taking it through to the end of the 2026 World Cup.
April 21 – US communications technology giant Cisco has become the Official Network Infrastructure Provider for the Women’s World Cup Australia & New Zealand 2023.
April 19 – The former First Minister of Scotland Henry McLeish has criticised the Scottish Professional Football League (SPFL) over its stance that it has no plans to restrict gambling sponsors from advertising on club shirts.