July 12 – EA Sports FC, the rebranded FIFA-franchised video game but without FIFA, has moved into the game sponsorship area with a multi-year global deal with PepsiCo for three of its flagship brands – Pepsi, Gatorade, and Lay’s.
July 12 – Premier League giants Manchester United have launched their first official profile on Snapchat, @manutd ahead of the club’s pre-season tour to the US.
July 12 – Everton, who look destined for a trip to the Championship until the last day of the season, has renewed its partnership with the Destination Sport Group and its Sportsbreak.com and Destination Sport Travel brands.
July 8 – Spain’s national airline Iberia, will be an official sponsor of LaLiga from the start of the 2023/24 season in a deal that focusses on Latin America.
July 8 – Having announced the return of King Power to their front of shirt sponsorship position, replacing FBS, Leicester City have now unveiled FBS as the club’s Official Trainingwear Partner.
July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.
July 4 – Manchester City has unveiled Asahi Super Dry 0,0%, as the Club’s Official Training Kit Partner, featuring on the front of all training wear for the 2023/24 season.
July 7 – Croatia’s NK Osijek has sold the naming rights of its new 13,500-capacity stadium to Hungary’s Opus Global.
July 3 – Premier League relegated Leicester City have returned to King Power for their front of shirt sponsors for their Championship campaign. The Thai business is also the naming rights sponsor of the club’s stadium.
July 1 – Crypto exchange OKX has expanded its sponsorship of Manchester City to include the left sleeve of both themen’s and women’s first teams.
June 30 – The Albanian Football Federation (FSHF) has terminated its TV broadcasting contract with the Over Sport which owned the rights for First and Second tier of Albanian football, as well for Albanian Cup and Supercup.
June 29 – Financial services business Netspend has agreed a ‘multi-year’ sponsorship of the new Leagues Cup competition that kicks off July 21 and runs through to August 19.
June 29 – Bulgaria’s CSKA 1948 have agreed a deal with the Swiss company Ammer Technologies to build a digital fan token and NFT’s as part of a broad ranging digital technology partnership.
June 29 – Following a persistent fan protest, German giants Bayern Munich have decided against renewing their sponsorship deal with Qatar Airways.
