May 31 – Mike Ashley’s Sports Direct has picked up the title sponsorship of the Irish Cup, but the new deal is not without controversy after the Irish FA (FAI) had to work its way out of a €6.5 million debt owed to the retailer.
May 31 – Crystal Palace have announced online betting business Kaiyun Sports as the club’s Official Sleeve Partner in a one-season deal for 2023/24.
May 30 – Vietnam’s Women’s World Cup debut will be broadcast by National Assembly Television, following the acquisition of rights in the country by VMG Media, in the South Asian country. However, with just over 50 days to go until the tournament’s kick-off, FIFA is still to secure broadcast deals in key European markets.
May 30 – LaLiga has signed with Digital Virgo to deliver an expanded content offer, LaLiga Xtra, to mobile screens, that will be licensed to telecoms companies and mobile content buyers.
May 26 – The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand.
May 26 – FC Barcelona have a new sleeve sponsor. Netherlands-based TP Vision has become a ‘main partner’ of the club in a multi-year deal that begins with Barca’s home game against Mallorca this weekend.
May 25 – FIFA has renewed its long-running sponsorship with Hyundai Motor Group and its Hyundai and Kia brands until 2030.
May 25 – French Ligue1 side AS Monaco has signed a partnership agreement with Rarecubes, a Web3 consultingagency, to support the development of a new digital platform for the club.
May 24 – Scotland’s top men’s and women’s leagues have appointed Puma as the official match ball provider in a multi-year deal starting with the 2023/24 season.
May 23 – Manchester City have extended their global partnership with home appliances producer Midea into a fourth term.
May 22 – Dutch online betting brand BetCity.nl, has moved its shirt sponsorship from the back of Eredivisie club SBV Vitesse Arnhem’s shirt, to the front.
May 22 – While Brazil has been plunged into a betting related match-fixing crisis, Argentinean clubs are moving deeper into the online gambling sponsorship market. Betsson has agreed a short sponsorship with Racing Club de Avellaneda for the 2023-24 season.
May 18 – FIFA has renewed its long-standing sponsorship with McDonald’s that will now run through the Women’s World Cup 2023 and FIFA World Cup 2026.
May 18 – Bundesliga giant FC Bayern Munich has engaged the SAP Emarsys platform to drive its fan engagement experience and grow its active supporter base.
May 17 – Serie A is targeting up to €7.2 billion from the upcoming sale of its domestic TV rights. The Italian top flight plans to extend contract durations from their current three-year cycle to up to five years in a bit to narrow the revenue gap with the Premier League, LaLiga and Bundesliga.