December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.
December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.
December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.
December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.
December 8 – In the bookmaker race to pick up football sponsorship assets in Brazil’s fast evolving betting markets, EstrelaBet has completed a sponsorship for all of the country’s futsal teams until 2025 with the Brazilian Football Confederation (CBF).
December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.
December 7 – FIFA’s first betting sponsor Betano has added the naming rights for the Copa do Brasil to its sponsorship portfolio.
December 6 – Premier League Manchester City is to install an artificial intelligence platform that will provide real-time information on crowd density, traffic and movement of fans.
December 6 – Manchester United have increased the distribution of their broadcast channel making the MUTV app available on Samsung, LG and Android smart and connected TVs.
December 6 – Korean motor lubricant company SK Enmove has expanded is Asian regional sponsorship with FC Barcelona into the Middle East to include the United Arab Emirates, Qatar, Oman and Bahrain.
December 2 – LaLiga North America has teamed up with mixed martial arts organisation UFC, for a joint promotional partnership to engage with fans across both sports.
December 1 – Qatar 2022 World Cup regional sponsor Mengniu has expanded its sponsorship footprint into European club football becoming an official regional partner in China for Paris Saint-Germain.
December 1 – Chinese bedding brand DeRucci has signed the Belgian national team as its partner in China for 2022-23.
December 1 – LaLiga is to make every goal-scoring balls available to fans, aided by the use of new technology that identifies the ball that ended up in the back of a net.
November 30 – BeIN Sports, the broadcast rights holder for the MENA region for the Qatar 2022 World Cup, is claiming more than 111 million viewers tuned in for the Opening Ceremony, while a cumulative total of more than 900 million watched the first 16 group stage games.