Turkey’s Buraspor agrees one season stadium naming rights deal as it targets climb back up the leagues
May 15 – Turkey’s Bursaspor has sold the naming rights to its stadium to Turkish company Sütaş.
Football Marketing
EA Sports’ FIFA franchise delivers a 31% revenue bump as license comes to an end
May 12 – EA Sports FIFA video game, in the last season of its license of the FIFA name, has delivered a huge bonus for the gaming giant.
Nexen Tire renew with Man City but drop sleeve patch sponsorship
May 12 – Korean tyre giant Nexen Tire has renewed their long running sponsorship of Manchester City but will no longer have the club’s sleeve patch sponsorship position from the end of this season.
LaLiga tops Spanish sports by brand value in latest Brand Finance ranking
May 11 – The increased importance of LaLiga to ‘Brand Spain’ has been recognised in a ranking that calculates the value and Brand Strength Index of leading companies and organisations.
QuinnBet partners Peterborough Utd though no mention of shirt sponsorship
May 10 – With the UK gambling review proposing a new Code of Conduct for betting sponsorship deals with football teams, League One Peterborough United who are in the play-offs chasing a spot in the EFL Championship, have agreed a two-year deal with Irish bookmaker QuinnBet.
Sky rockets EFL broadcast deal to record £935m
May 9 – EFL clubs have voted through a record new five-year TV coverage deal with Sky Sports worth £935 million.
CAF opens broadcast tender for AFCON 2023 and Champions League
May 5 – The Confederation of African Football (CAF) has opened an invitation to tender (ITT) for the broadcast rights to the 2023 Africa Cup of Nations.
LaLiga renews Mediapro agency for 5 years but promises strategy rethink with PEAK j/v
May 5 – Mediapro has renewed its international broadcast representation deal with Spain’s LaLiga for a further five years.
Liverpool keep up merchandising pace in Asia with CRC Sports renewal in Thailand
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
Not walking alone: Liverpool tie up with ASP for Chinese retail platform launch
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
Bayern Munich to fly Bundesliga flag in Japan with SKY PerfectTV! backed pre-season tour
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
AFC strikes key Korean deal with Coupang Play for 2025-28 cycle
April 27 – The AFC has added South Korea’s largest online retailer Coupang as a media partner via its fast growing Coupang Play streaming service picking up the exclusive broadcast rights to all AFC competition for the 2025-2028 cycle.
Turk Telekom takes naming and broadcast rights to Turkish eSuper League
April 27 – The Turkish Football Federation (TFF) has agreed a two-season deal with state telecoms giant Turk Telekom to become the title sponsor and official broadcaster of the Turkish eSuper League.
Castore enters Spain with multi-year Athletic Club kit deal
April 26 – Castore will take over from New Balance as Athletic Club Bilbao’s official kit partner from the start of the 2023/24 season.
AT&T extends US soccer sponsorship through 2026 World Cup
April 24 – Telecoms giant AT&T has extended its 10-year sponsorship of the U.S. Soccer Federation (USSF), taking it through to the end of the 2026 World Cup.