November 30 – While FIFA is franchising out its FanFest internationally and attempting to establish a brand footprint in the area, the US firm of the same name that has already been working on the ground has struck a deal with Fan Token specialists Socios.com.
November 30 – TikTok has further expanded its presence in football stiking a deal with Football Australia for the men’s and women’s senior teams, the CommBank Matildas and Subway Socceroos.
November 29 – The Spanish Football Federation (RFEF) has struck a deal with Portuguese-based video NFT specialist RealFevr to create digital collectibles of historic and iconic moments of the Copa del Rey.
November 28 – The cryptocurrency winter is biting deep, including into football sponsorship with two of the biggest commercial scalps – FIFA and Brazil’s CBF – being hit with non-payment issues right when a World Cup is in full flow.
November 27 – With relations between Qatar and Saudi Arabia seemingly having found a new level cordiality in polar opposite to the Saudi-led blockade of the country two years ago, a new dispute has arisen around broadcast rights that could threaten the detente.
November 22 – FIFA, whose articles of association used to prevent it from betting partnerships as it was operating under Swiss chartable laws, has announced its first World Cup betting partner for an event that is taking place in a muslim country where all forms of betting are outlawed.
November 15 – Manchester United have launched their first official non-fungible token (NFT) collection which will be given away to fans around the world.
November 14 – Australia’s Commonwealth Bank has signed as a Women’s World Cup 2023 Official Supporter. The tournament will be joint hosted by Australia and New Zealand next summer.
November 14 – EA Sports has inked what it is describing as a ‘special collaboration’ with non-profit organisation love.fútbol to help raise awareness of safe play and to engage communities and promote the universal social values of sports.
November 11 – Premier League Tottenham Hotspur has agreed a three-year licence agreement with outdoor product brand YETI.
November 10 – 2023 Women’s World Cup co-hosts Football Australia have agreed a multi-year sponsorship with LEGO Australia to become the first official partner of Football Australia’s Legacy ’23 programmes.
November 9 – The next two European championships will remain free to the general public after UK public-service broadcaster the BBC and commercial broadcaster ITV agreed to continue to share the rights.
November 9 – Coors Light will be the official beer of the Leagues Cup – the new MLS vs LigaMx club competition kicking off in 2023 – in what is described as a multi-year partner agreement.
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
