Man Utd adds Doo Group as online trading partner
January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.
Football Marketing
Football betting: three reasons why tipsters are worth it
January 2 – The volume of people who bet on football on a daily basis should not come as a surprise. It is a number that is still growing though not all punters are using the tools available or the market intelligence. Nostrabet provides free football predictions across all the leading competitions giving information that will help punters place the bet they want.
Real Madrid and Barca easily top LaLiga’s tv earners with €160m each
December 30 – Real Madrid tops the table of broadcast revenue LaLiga is distributing to its clubs for the 2021/22 season at €160 million, marginally ahead of rivals Barcelona. Atletico Madrid rank third with €130 million.
Barca to test new tech museum exhibits at temporary site as Nou Camp redevelops
December 29 – FC Barcelona, currently revamping its Camp Nou complex and stadium, have commissioned Mediapro Exhibitions to create a temporary museum for the club.
Betting primer: The secret behind football betting odds
December 13 – The boom in the iGaming industry’s worldwide growth in the last couple of years has left punters with multiple football betting options as punters wager on the players and teams they like. Not all the odds being offered are necessarily good and using a resource like www.silentbet.com, where you will find reviews of the hottest betting websites, can be vital in choosing where you place your money.
Nottingham Forest donate shirt sponsorship slot to refugee agency UK for UNHCR
December 22 – Premier League Nottingham Forest is giving its front of shirt sponsorship position to UK for UNHCR, the UN Refugee Agency.
INEOS Grenadier drives launch through multi-year Spurs sponsorship
December 22 – Tottenham Hotspur has agreed a multi-year deal sponsorship with INEOS Grenadier who will become the club’s its Official 4×4 Vehicle Partner.
eBay trades up to Inter Milan’s shirt sleeve
December 20 – Online e-commerce site eBay is upgrading its relationship with Serie A’s Inter Milan to become the club’s shirt sleeve sponsor from the January 4 with the home game against Napoli.
Man Utd hunt for shirt sponsor to replace TeamViewer
December 18 – Manchester United are re-selling their front of shirt sponsorship that is currently held by German technology company TeamViewer.
Serie A renews Kinto with a focus on sustainability
December 18 – Kinto, the Toyota group brand focussed on mobility services, has renewed its sponsorship with Serie A for the 2022/23 season, its third year with the Italian top tier.
AC Milan lands another four years of Emirates shirt sponsorship
December 15 – Serie A giants have extended their shirt sponsorship with Emirates, a partnership that has been in place for 15 years.
MLS secures domestic Fox and TelevisaUnivision deals ahead of Apple season pass launch
December 15 – Major League Soccer has released detail of its expanded four-year ‘linear’ television agreements with FOX Sports and TelevisaUnivision in the US, plus TSN and RDS in Canada.
ESA issues health warning over cryptocurrency sponsorships
December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.
Barca make cryptocurrency debut with WhiteBIT sponsorship
December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.
Man City lines up the bubbles with Ballers brands for a big season finish
December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.