January 12 – Dutch beer-brand Amstel have extended their official beer partnership with Conmebol, sponsoring the Copa Libertadores until 2026 as well as adding the women’s version of the competition.
January 8 – Sports apps have become a staple for sports fans looking to stay abreast of live scores and the latest news around favourite teams, players, and leagues. Several applications are now available that service the demand, delivering news, stats, and occasionally betting chances on various sporting events.
January 10 – LaLiga and OneFootball have stuck a deal that will see the Spanish league launch its official profile on the streaming platform.
January 9 – T-Mobile US has become an official sponsor of Liga MX in the US in a deal brokered by Spanish-language media giant TelevisaUnivision which will also see the telecoms operator broadcast live matches under its Metro by T-Mobile brand.
January 5 – Premier League Manchester City, whose owners City Football Group (CFG) have ambitions to expand in India, has unveiled a new regional partnership with Indian digital services company Jio Platforms.
January 5 – Online bookmaker EstrelaBet, who before Christmas sealed a deal with the Brazilian federation (CBF) for sponsorship of all its futsal clubs, has now moved into mainstream Brazilian football becoming the main sponsor of América Futebol Clube.
January 4 – Premier League Southampton have entered the sports tech development scene with a challenge to developers and companies to come up with the next big idea in either the football development or fan engagement space.
January 4 – The Netherlands’ Eredivisie has extended its partnership with fantasy game operator Sorare until 2025.
January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.
January 2 – The volume of people who bet on football on a daily basis should not come as a surprise. It is a number that is still growing though not all punters are using the tools available or the market intelligence. Nostrabet provides free football predictions across all the leading competitions giving information that will help punters place the bet they want.
December 30 – Real Madrid tops the table of broadcast revenue LaLiga is distributing to its clubs for the 2021/22 season at €160 million, marginally ahead of rivals Barcelona. Atletico Madrid rank third with €130 million.
December 29 – FC Barcelona, currently revamping its Camp Nou complex and stadium, have commissioned Mediapro Exhibitions to create a temporary museum for the club.
December 13 – The boom in the iGaming industry’s worldwide growth in the last couple of years has left punters with multiple football betting options as punters wager on the players and teams they like. Not all the odds being offered are necessarily good and using a resource like www.silentbet.com, where you will find reviews of the hottest betting websites, can be vital in choosing where you place your money.
December 22 – Premier League Nottingham Forest is giving its front of shirt sponsorship position to UK for UNHCR, the UN Refugee Agency.
December 22 – Tottenham Hotspur has agreed a multi-year deal sponsorship with INEOS Grenadier who will become the club’s its Official 4×4 Vehicle Partner.