eBay trades up to Inter Milan’s shirt sleeve
December 20 – Online e-commerce site eBay is upgrading its relationship with Serie A’s Inter Milan to become the club’s shirt sleeve sponsor from the January 4 with the home game against Napoli.
Football Marketing
Man Utd hunt for shirt sponsor to replace TeamViewer
December 18 – Manchester United are re-selling their front of shirt sponsorship that is currently held by German technology company TeamViewer.
Serie A renews Kinto with a focus on sustainability
December 18 – Kinto, the Toyota group brand focussed on mobility services, has renewed its sponsorship with Serie A for the 2022/23 season, its third year with the Italian top tier.
AC Milan lands another four years of Emirates shirt sponsorship
December 15 – Serie A giants have extended their shirt sponsorship with Emirates, a partnership that has been in place for 15 years.
MLS secures domestic Fox and TelevisaUnivision deals ahead of Apple season pass launch
December 15 – Major League Soccer has released detail of its expanded four-year ‘linear’ television agreements with FOX Sports and TelevisaUnivision in the US, plus TSN and RDS in Canada.
ESA issues health warning over cryptocurrency sponsorships
December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.
Barca make cryptocurrency debut with WhiteBIT sponsorship
December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.
Man City lines up the bubbles with Ballers brands for a big season finish
December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.
Al Rihla at journey’s end as Adidas brings in new Al Hilm ball for final rounds
December 12 – FIFA will debut a new Adidas ball for the final four matches of the Qatar 2022 World Cup, with the ball in action for the first time tonight in the Argentina vs Croatia semi-final.
Chelsea and Atletico Madrid looks set to lose Whalefin crypto sponsorships
December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.
Brazil betting sponsorship booming as Pixibet adds Corinthians
December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.
What you don’t know about the betting predictions offered online
December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.
UEFA boosts digital capability with 8-year Atos partnership
December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.
Estrelabet banks big on Brazilian futsal with all-team deal via CBF
December 8 – In the bookmaker race to pick up football sponsorship assets in Brazil’s fast evolving betting markets, EstrelaBet has completed a sponsorship for all of the country’s futsal teams until 2025 with the Brazilian Football Confederation (CBF).
Hungary’s Debreceni VSC takes first steps into web3 with Capital Block
December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.