September 20 – UEFA has agreed an expanded e-commerce, event retail and licensing deal with Fanatics for the confederation’s national team football competitions. No value was given for the agreement which was described as “long term”.
September 20 – The French Football Federation has agreed to review its agreement on players’ image rights following reports that star striker Kylian Mbappe has refused to take part in national team sponsorship activities.
September 16 – Inter Milan have renewed their official water partnership with Acqua S.Bernardo for a further two seasons.
September 16 – Fan token providers Socios.com have renewed their Official Partner sponsorship of the Ballon d’Or Awards for a second year.
September 15 – ECA’s ‘future of fandom’ report has shone a light on the shifts in football consumption patterns by the younger generation and, while the results are hardly surprising, they highlight some of the challenges the football industry faces.
Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.
September 12 – Real Madrid have added another three seasons to their sponsorship with Nivea Men, taking the partnership through to 2025.
September 12 – Football Manager, the cult football management simulation video game, will include UEFA’s club competitions for the first time in the 2023 edition.
September 9 – Online betting and gaming business LeoVegas Group has become a regional partner of `Manchester City in Europe and Canada.
September 7 – Manchester United have extended their relationship with wellness technology company, Therabody into a global partnership.
September 8 – AS Monaco are partnering with charity Peace and Sport whose logo will appear on the back of the club’s first team’s shirts in European Cup matches.
September 7 – Streaming giant DAZN has acquired the rights to Spain’s women’s Primera Division in a €35 million global, five-season deal.
September 7 – FIFA has released plans for its new-look World Cup fan park – FIFA Fan Festival – that will rolled at Qatar 2022 in Al Bidda Park, Doha, and in 2023 at venues across Australia and New Zealand.
September 6 – Spain’s LaLiga has agreed a pathway to a 15-year joint venture with Dubai-based Galaxy Racer (GXR),that is aimed to accelerate presence across the Middle East and North Africa (MENA) region and Indian subcontinent, targeting €3 billion in revenue over the period.
September 6 – Football Australia have renewed confectionery brand Cadbury as an Official Partner of the national women’s team, the CommBank Matildas, for a further four-years until 2026 – taking them through the home hosting of the women’s World Cup.