ESA issues health warning over cryptocurrency sponsorships
December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.
Football Marketing
Barca make cryptocurrency debut with WhiteBIT sponsorship
December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.
Man City lines up the bubbles with Ballers brands for a big season finish
December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.
Al Rihla at journey’s end as Adidas brings in new Al Hilm ball for final rounds
December 12 – FIFA will debut a new Adidas ball for the final four matches of the Qatar 2022 World Cup, with the ball in action for the first time tonight in the Argentina vs Croatia semi-final.
Chelsea and Atletico Madrid looks set to lose Whalefin crypto sponsorships
December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.
Brazil betting sponsorship booming as Pixibet adds Corinthians
December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.
What you don’t know about the betting predictions offered online
December 9 – With the world’s attention focussed on its most popular sport as the World Cup reaches the quarter final stage, so there has been a flood of attention on the arrival of many new iGaming websites.
UEFA boosts digital capability with 8-year Atos partnership
December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.
Estrelabet banks big on Brazilian futsal with all-team deal via CBF
December 8 – In the bookmaker race to pick up football sponsorship assets in Brazil’s fast evolving betting markets, EstrelaBet has completed a sponsorship for all of the country’s futsal teams until 2025 with the Brazilian Football Confederation (CBF).
Hungary’s Debreceni VSC takes first steps into web3 with Capital Block
December 8 – The developing web3 is not just a world for Europe’s biggest and best leagues and clubs. Hungary’sDebreceni VSC (DVSC), has become the first club from the country to announce its intentions in the area.
Betano secures naming rights to Copa do Brasil in 3-year deal
December 7 – FIFA’s first betting sponsor Betano has added the naming rights for the Copa do Brasil to its sponsorship portfolio.
Queue jumping. Man City use WaitTime to speed up match-day experience
December 6 – Premier League Manchester City is to install an artificial intelligence platform that will provide real-time information on crowd density, traffic and movement of fans.
MUTV distribution expanded to smart TVs and key digital platforms
December 6 – Manchester United have increased the distribution of their broadcast channel making the MUTV app available on Samsung, LG and Android smart and connected TVs.
FC Barcelona extend SK Enmove deal into middle eastern territories
December 6 – Korean motor lubricant company SK Enmove has expanded is Asian regional sponsorship with FC Barcelona into the Middle East to include the United Arab Emirates, Qatar, Oman and Bahrain.
LaLiga and UFC come out fighting for Hispanic hearts and minds
December 2 – LaLiga North America has teamed up with mixed martial arts organisation UFC, for a joint promotional partnership to engage with fans across both sports.