FIFA World makes metaverse debut on Roblox platform in multi-year deal
October 12 – FIFA has opened the doors to it metaverse real estate with FIFA World debuting on the 50-million user Roblox platform.
Football Marketing
Sportradar and Genius Sports settle divisive Premier League data collection dispute out of court
October 12 – The bitter on-going litigation between Sportradar and Genius Sports has been resolved after the case was adjourned when it looked like the two sides could find an out-of-court settlement.
Budweiser to roll out FIFA Fan Festival to six cities worldwide
October 11 – While French cities are banning outdoor communal viewing of the World Cup from Qatar in public places from Paris to Marseilles over concerns of rights violations of migrant workers, other cities around the world are proving less judgemental.
Engelbert Strauss tries EURO 2024 for size
October 9 – Workwear brand Engelbert Strauss has expanded its sponsorships at UEFA to become the official workwear partner of the men’s Euros 2024 in Germany.
Adidas’ new Algerian kit crosses too many cultural boundaries, says Morocco
October 4 – A new kit unveiled by Algeria’s national team has drawn the ire of arch-rivals Morocco who have asked for it to be pulled.
AC Milan and MonkeyLeague breed a new kind of NFT partnership
September 26 – AC Milan has struck a deal with strategy-based football game MonkeyLeague becoming the club’s new NFT Gaming Partner.
Sorare trades up with Liverpool
September 23 – Football fantasy game and digital player card business Sorare has expanded its deal with Premier League Liverpool, becoming an official global partner.
Football Australia agrees naming rights deal with Subway for Socceroos
September 22 – Football Australia has agreed a three-year sponsorship deal with Subway who will become the naming rights partner of the men’s national teams, the Socceroos.
Man City renew LED board deal with Unilumin
September 21 – Manchester City has renewed its global partnership with Chinese LED display solutions provider Unilumin.
Fanatics expands UEFA retail deal into e-commerce and licensed product
September 20 – UEFA has agreed an expanded e-commerce, event retail and licensing deal with Fanatics for the confederation’s national team football competitions. No value was given for the agreement which was described as “long term”.
Mbappe pulls out of French team photo forcing FFF to review image rights deal
September 20 – The French Football Federation has agreed to review its agreement on players’ image rights following reports that star striker Kylian Mbappe has refused to take part in national team sponsorship activities.
Inter Milan keep Acqua S.Bernardo deal bubbling
September 16 – Inter Milan have renewed their official water partnership with Acqua S.Bernardo for a further two seasons.
Socios.com renews Ballon d’Or Awards sponsorship
September 16 – Fan token providers Socios.com have renewed their Official Partner sponsorship of the Ballon d’Or Awards for a second year.
ECA fan survey highlights shifts in how football is being consumed
September 15 – ECA’s ‘future of fandom’ report has shone a light on the shifts in football consumption patterns by the younger generation and, while the results are hardly surprising, they highlight some of the challenges the football industry faces.
LaLiga to stake its claim in the metaverse with StadioPlus and Decentraland deal
Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.