October 11 – While French cities are banning outdoor communal viewing of the World Cup from Qatar in public places from Paris to Marseilles over concerns of rights violations of migrant workers, other cities around the world are proving less judgemental.
October 9 – Workwear brand Engelbert Strauss has expanded its sponsorships at UEFA to become the official workwear partner of the men’s Euros 2024 in Germany.
October 4 – A new kit unveiled by Algeria’s national team has drawn the ire of arch-rivals Morocco who have asked for it to be pulled.
September 26 – AC Milan has struck a deal with strategy-based football game MonkeyLeague becoming the club’s new NFT Gaming Partner.
September 23 – Football fantasy game and digital player card business Sorare has expanded its deal with Premier League Liverpool, becoming an official global partner.
September 22 – Football Australia has agreed a three-year sponsorship deal with Subway who will become the naming rights partner of the men’s national teams, the Socceroos.
September 21 – Manchester City has renewed its global partnership with Chinese LED display solutions provider Unilumin.
September 20 – UEFA has agreed an expanded e-commerce, event retail and licensing deal with Fanatics for the confederation’s national team football competitions. No value was given for the agreement which was described as “long term”.
September 20 – The French Football Federation has agreed to review its agreement on players’ image rights following reports that star striker Kylian Mbappe has refused to take part in national team sponsorship activities.
September 16 – Inter Milan have renewed their official water partnership with Acqua S.Bernardo for a further two seasons.
September 16 – Fan token providers Socios.com have renewed their Official Partner sponsorship of the Ballon d’Or Awards for a second year.
September 15 – ECA’s ‘future of fandom’ report has shone a light on the shifts in football consumption patterns by the younger generation and, while the results are hardly surprising, they highlight some of the challenges the football industry faces.
Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.
September 12 – Real Madrid have added another three seasons to their sponsorship with Nivea Men, taking the partnership through to 2025.
September 12 – Football Manager, the cult football management simulation video game, will include UEFA’s club competitions for the first time in the 2023 edition.