June 9 – Premier League Everton, who famously trumpeted a move away from online gambling sponsorship on their shirt with the collapse of their SportPesa deal two years ago, have returned to the online betting business announcing a record main partner deal with Stake.com.
June 9 – Forest Green Rovers, designated ‘the World’s Greenest Football Club’ by FIFA, is partnering with mobility app Bolt that enables users to find shared travel options and transition away from owned cars.
June 8 – FIFA has expanded its FIFA+ streaming platform with the addition of Japanese, Korean, Italian and Bahasa languages.
June 8 – Ajax shirt sponsor Ziggo, who at the end of last year extended its sponsorship for a further two years, have expanded the deal to include its GigaNet fibre-optic cable network as the back-of-shirt sponsor.
June 7 – Cryptocurrency might have crashed but it hasn’t stopped Portuguese giant Benfica from becoming the country’s first club to launch a Fan Token on the blockchain-powered Socios.com platform.
June 7 – Premier League Wolverhampton Wanderers have agreed a one-year shirt sponsorship deal with AstroPay. The online payment provider will replace online bookmaker Manbet as the club’s main sponsor.
June 1 – The East Asia Football Federation (EAFF) has stuck a deal with NuArca Labs who will become the regional associations Official NFT Partner with a focus on the upcoming 2022 EAFF E-1 Football Championship to be played in Japan in July.
May 31 – Aston Villa are changing kit supplier, moving to fast-growing Castore from Kappa in a multi-year partnership that will start with the 2022/23 season.
May 31 – Premier League Champions Manchester City have renewed their multi-year global partnership with water technology leader, Xylem, in an agreement that also covers MLS Champions New York City FC and Indian Super League club Mumbai City, who are part of City Football Group (CFG).
May 30 – This Wednesday will see the Finalissima 2022 played at Wembley Stadium between South American champions Argentina and European champions Italy, a revived version of the Artemio Franchi Cup, last played in 1993.
May 30 – M&S Food, the food division of the M&S retail chain, has agreed a sponsorship across the four UK Football Associations of England, Scotland, Wales and Northern Ireland.
May 27 – Gambling regulations in Spain will prevent LaLiga clubs from taking shirt sponsorship from betting firms from the end of the season, but it is not stopping bookmakers cutting promotional deals with clubs for other markets.
May 27 – Construction and mining equipment giant Caterpillar has agreed a multi-year sponsorship with Major League Soccer in the US with an emphasis on reaching soccer’s younger and multi-cultural fan base.
May 26 – While online used car retailer Cazoo is building its football sponsorship portfolio in Europe, its UK rival Cinch is taking its first main sponsorship in the English Premier League with Crystal Palace’s shirt front.
May 26 – Online used car retailer Cazoo has signed a “multi-year” main sponsorship deal with Serie A’s Bologna Fc as it prepares for its launch into the Italian market.