July 26 – Fulham have squeezed in a one-year shirt sponsorship deal with online betting firm W88. The agreement comes ahead of an expected pact within the Premier League clubs to phase out betting company shirt front advertising in a bid to win favour with UK regulators ahead of the review of gambling laws.
July 26 – In the Swiss equivalent of taking coal to Newcastle, Chinese watch brand Sea-gull has taken the shirt sponsorship of Swiss top tier Grasshopper Club Zurich.
July 25 – Fantasy football game Sorare has added Italy’s Serie A to deals it holds with Spain’s LaLiga, Germany’s Bundesliga and the MLS in the US, to release non-fungible token (NFT) player cards for the coming 2022-23 season.
July 25 – Fewer than half of the 92 English Premier League and Football League clubs have both their new home and away kits available to buy online ahead of the season because of supply chain issues, according to the BBC.
July 25 – Manchester City has renewed its partnership with cyber protection specialist Acronis.
July 22 – Real Madrid have agreed a three-year partnership with skincare brand Cantabria Labs that covers the club’s men’s and women’s teams.
July 21 – Turkish media company Saran, who had secured the Turkish SuperLig roghts only to have them stripped and returned to late and higher bidding beIN Sports/Digiturk, have secured LaLiga rights.
July 21 – MLS side FC Dallas, who play in Frisco, are looking for a new shirt sponsor following the cancellation of a seven-year deal with MTX, a local technology transformation company.
July 20 – The cryptocurrency crash undoubtedly slowed the growth of blockchain-based sports marketing opportunities like Fan Tokens and NFTs but a new agreement between OneFootball and Italy’s Serie A is proof of life that the digital platforms could still come roaring back.
July 20 – Atletico Madrid have sold the naming rights to its Metropolitano stadium to Civitas in a 10-year deal.
July 20 – Premier League clubs look to be edging closer to agreement of voluntary restrictions on betting shirt sponsorship that they hope will satisfy UK regulators and prevent legislation banning betting and gaming sponsorship completely.
July 18 – UEFA has agreed a two-year global sponsorship with Chinese smartphone manufacturer OPPO, beginning with the start of the new season and ending with the 2024-24 rights cycle.
July 15 – Over 20,000 Everton fans have signed a petition calling on the club to drop its crypto casino betting sponsor.
July 15 – Leeds United have announced mobile e-commerce platform, Wish, as the club’s sleeve sponsor in a one year deal.
July 14 – Liverpool have extended their Standard Chartered Bank shirt sponsorship deal by four years.