November 5 – The Ligue de Football Professionnel (LFP) has entered a five-year partnership with WSC Sports to drive AI-powered content automation for Ligue 1 McDonald’s, Ligue 2 BKT, and the Trophée des Champions.
November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
November 5 – Inter Milan, one of the great names of European and Italian football, are introducing Carta Inter, a new IBAN card specifically designed for all Nerazzurri fans. The card represents a strengthening of the collaboration between the club and BPER, the official Banking Partner of FC Internazionale Milano.
November 4 – FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the football and basketball divisions of the club, with the core aim of optimising the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
November 1 – Turkey’s Bursaspor have signed a stadium naming rights deal with Matlı Holding worth 40 million Turkish liras (€1 million). The one and a half year deal will see the name of Bursaspor’s stadium is changed to Atatürk Sports Complex Matlı Stadium.
November 1 – Adidas, one of the world’s leading sports brands, and Championship club, Leeds United, have officially announced an extension of their partnership first signed for the 2020/21 season.
October 31 – The Women’s Professional Leagues Limited (WPLL) has agreed what it says is “the most significant broadcast partnership ever for women’s football”, following a new rights agreement with Sky and BBC Sport in the UK and Ireland.
October 31 – Ever since purchasing Wrexham AFC, actors Ryan Reynolds and Rob McElhenney have developed a knack for keeping their club in the news despite sitting a mile away from the publicity provided by the Premier League.
October 30 – AS Monaco have extended their partnership with Strikerz Inc., the developer of the online football game UFL, until 2026 as the club looks to sink its teeth into the eSports market.
October 30 – The Croatian Football Federation (HNS) and Croatian Airlines have renewed their cooperation agreement for a further two years.
October 29 – Polish soft drinks company Oshee has become the official sponsor of the Romanian Cup for a period of five years.
October 29 – The current women’s European champions, England will remain on free-to-air television after ITV renewed its agreement with the English Football Association. The FA described the contract as a “record deal” without announcing any financials.
October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.
October 25 – UEFA has secured a new partnership with transportation firm Flix, which will become an official travel partner for the UEFA Europa League and Conference League for 2024-2027 cycle.
October 25 – Next month, Denmark in collaboration with cult kit manufacturer Hummel, and Danish fashion brand, HALO will wear a special limited-edition jersey when they face European champions, Spain, in the UEFA Nations League.