January 27 – France World Cup winner, and long-time Atletico Madrid superstar, Antoine Griezmann has officially signed with Decathlon, the world’s largest sporting goods retailer, ending his 14-year partnership with German sportswear company Puma.
January 24 – Chelsea Women have announced a new multi-year partnership with Constant Contact, a US-based digital marketing company specialising in helping small businesses and non-profits.
January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.
January 24 – Manchester City has announced a multi-year partnership with Veritran, a digital technology specialist.
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
January 23 – Real Betis have released new renderings of their ambitious plan to modernise the Benito Villamarín Stadium in Seville, with construction slated to begin at the end of the current season.
January 23 – The Northern Super League (NSL), Canada’s first professional women’s football league, has extended its founding partnership with DoorDash Canada for the league’s inaugural 2025 season. At the heart of the partnership is a shared mission to ‘inspire, empower, and support’ the next generation of female athletes.
January 22 – The Bundesliga has broken new ground by becoming the first European football league to launch a presence on Roblox, the virtual gaming platform with a global user base of over 65 million daily active players. The move is designed to connect with younger fans, providing them with an interactive way to engage with the league.
January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.
January 20 – The Turkish Football Federation (TFF) has signed a TV rights agreement with broadcaster HT Spor for Nesine 2nd League and Nesine 3rd League matches. The agreement will run until the end of this season in June.
January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.
January 17 – Several Belgian top flight clubs are exploiting loopholes in the country’s new gambling legislation to promote betting operators, prompting the Belgian gaming commission has opened an investigation.
January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.
January 17 – The announcement that the entire country of England has been anxiously awaiting has finally happened. Kelly Cates, Mark Chapman and Gabby Logan will be the new Match of the Day (MOTD) presenters from next season, the BBC has announced.
January 16 – In 2030, Spain will co-host their first World Cup since the fiesta hit Iberian shores in 1982, but before a ball is kicked, the all-important media rights are up for grabs.