Serie A links with WSC to deliver real-time clips to its social and digital platforms
May 9 – Serie A has further embraced new sports video technology via a three-year deal with WSC Sports that will create real-time highlights.
Football Marketing
BKT re-treads global LaLiga deal for new 3-year term
May 9 – Indian tire manufacturer BKT has renewed its global sponsorship with LaLiga for a new three-year term which will run until the end of the 2024/2025 season.
Top 10 football betting apps that are worth a punt
May 6 – It is estimated that football has over 3.5 billion fans around the world. It’s no surprise that it’s also one of the most popular sports to bet on.
MLS signs Socios in blockchain deal but Fan Token not on the agenda, yet
May 5 – Blockchain platform Socios has signed a league-level deal with Major League Soccer, making further strides into US sports.
Mukuru grab Crystal Palace’s sleeve and Malawi’s Mighty Wanderers naming rights
May 5 – African financial services platform Mukuru has secured the sleeve sponsorship of Crystal Palace in the Premier League and a naming rights deal for the top Malawi Super League Team, The Mighty Wanderers FC.
Man City and Bayern Munich set July date for Green Bay Packers’ Lambeau Field
May 4 – Manchester City will play Bayern Munich in a second pre-season fixture this summer in the US. The match will be played at the 81,000 capacity Lambeau Field, home of NFL giants the Green Bay Packers.
Sales platform eBay buys Serie A sponsorship; Bombeer in one-match deal
May 4 – Italy’s Serie A has signed and the online sales and auction platform eBay as an official partner across all its competitions.
Serie A broadcasts debuts first live match in the metaverse in MENA
May 2 – Serie A broke new digital ground this weekend, with AC Milan’s 1-0 win over Fiorentina being the first football match ever broadcast on the metaverse.
Women’s World Cup and Euros to be added to UK’s protected events list
April 29 – The UK government has added the FIFA Women’s World Cup and the UEFA European Women’s Championship to its ‘listed’ events, ensuring the tournaments will remain available for free-to-air television broadcasters.
Turkish Süper Lig leaders Trabzonspor plan NFT drop to celebrate title
April 29 – Trabzonspor, who need just two points from four games to be crowned Turkey’s Süper Lig champions, will celebrate with the launch of their first set of NFTs.
Sorare adds SPFL license to its NFTs portfolio
April 21 – Sorare have added another European league to their NFT game portfolio, securing a multi-year license agreement with the Scottish Professional Football League.
Pique furiously defends €24m ‘fixers’ fee for taking Spanish Super Cup to Saudi
April 20 – Famed Spanish international defender Gerard Pique claims he has done nothing illegal after his sports event company, Kosmos, was reportedly paid a massive €24 million as part of the deal to move the Spanish Super Cup to the Middle East.
State gambling monopoly Veikkaus increases support for Finnish football
April 20 – The Finnish FA has agreed a sponsorship agreement with state gambling monopoly Veikkaus Oy for the country’s top-flight division, the Veikkausliiga, as well as the National League men’s Ykkönen and men’s Kakknen teams and the men’s and women’s Futsal league teams.
Belgian and Dutch team sponsors cold shoulder Qatar World Cup over human rights concerns
April 18 – A number of Belgian national team sponsors have followed in the footsteps of their Dutch counterparts and said they will stay away from the World Cup in Qatar over human rights concerns.
PSG adds lifestyle retail platform GOAT as sleeve sponsor
April 14 – Online footwear, apparel and accessories retailer GOAT will be Paris Saint-Germain’s new sleeve sponsor from the start of next season but joins the club as an official partner immediately.