beIN renews EFL deal for two years, buying rights to 1,600+ matches

August 17 – beIN Sport has renewed rights to the English Football League’s (EFL) three divisions, play-offs and Cup competition in a two-season deal.
August 17 – beIN Sport has renewed rights to the English Football League’s (EFL) three divisions, play-offs and Cup competition in a two-season deal.
August 17 – Sports leisurewear brand JD Sports is taking its first sponsorship steps in Spanish football, becoming the sleeve sponsor of LaLiga’s Real Valladolid.
August 17 – Building on the signing of Japanese striker Takumi Minamino, AS Monaco have unveiled a regional partnership with Casino Secret, who become the club’s new Official Online Gaming Partner in Japan.
August 16 – Broadcaster BeIN Sports has partnered with social media platform Twitter to share content during the World Cup in November and December.
August 15 – Streaming operator Viaplay Group has announced a multi-year deal with Manchester City striker Erling Haaland.
August 12 – Barnsley have removed hex.com as shirt sponsor following complaints by the club’s fans.
August 11 – Inter Milan have become the latest of Europe’s big clubs to launch a channel on micro-payment free streaming platform Recast.
August 11 – UEFA has issued a tender for licensing rights to NFTs for national team football competitions.
August 10 – Ahead of the LaLiga’s kick off on Friday the Spanish have been unveiling a series of new and renewed sponsor partners.
August 9 – Adidas is taking over from Umbro as the sponsor of the Jamaica Football Federation (JFF) and official kit supplier to its national teams.
August 9 – Bundesliga’s Hertha Berlin has signed CG Elementum as the club’s sleeve sponsor for league and cup games with immediate effect.
August 9 – Premier League Brentford has added online retailer Aosom UK as an Official Cub Partner in a two-season deal.
August 8 – Manchester City star Kevin De Bruyne has become the official brand ambassador for cryptocurrency exchange Phemex.
August 5 – Japanese beer brand Asahi Super Dry has become a Global Partner of City Football Group in a multi-year deal.
August 4 – Premier League Southampton have unveiled sports leisurewear brand JD, as the club’s Official Sleeve partner in a one-year deal for the 2022/23 season.