March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
March 4 – The Turkish domestic TV rights deal took another twist today, as the deadline for beIN Sport/Digiturk to accept the broadcast packages looked set to pass without signature. beIN Sport/Digiturk is the highest bidder for all of the packages on offer.
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
March 2 – The Turkish Football Federation are playing the ultimate game of brinkmanship over their domestic rights deal that could conceivably plummet from a high of $500 million from the last rights cycle, to just $100 million for the next.
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.
March 1 – Deinze KMSK and their owners ACA Football Partners have partnered with GameFi platform Digital Entertainment Asset (DEA), the Belgian second-division club announced.
March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.
February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.
February 28 – Turkish Super Lig leaders Trabzonspor has agreed with NFT consultancy Capital Block to advise on an initial two NFT ‘drops’. Capital Block also works with Galatasaray.
February 25 – German club Schalke 04 have removed Gazprom logo from the main shirt sponsorship position after Russia’s invasion of Ukraine.
February 24 – Bayern Munich have opened an office in the Thai capital Bangkok in a bid to deepen their roots into the Asian market.
February 24 – Premier League Liverpool are partnering with Wasabi Technologies who are becoming the club’s Official Cloud Storage Partner.
February 23 – Inter Milan have signed Japanese electronic brand Panasonic as the club’s new Air Quality Partner in an initial agreement that will run until the end of the season.
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.