February 23 – With covid restrictions easing, Inter Milan have restarted their international academy project opening a second initiative in the UAE in Sharjah. Inter already has an academy project open in Dubai.
By Paul Nicholson
February 22 – The Turkish Football Federation is moving deep into added time with the award of the rights for its new domestic TV deal for the SuperLig.
February 22 – AC Milan has partnered with wefox, which becomes the club’s first back-of-shirt sponsor and the club’s Official Insurance Partner.
February 21 – Tottenham Hotspur, who yesterday ignited the chase for the Premier League title with a stoppage time win over Manchester City, have announced they will visit South Korea for their pre-season tour ahead of the 2022/23 season.
By Paul Nicholson
February 1 – Turkish football is bracing itself for a huge reduction in its broadcast deal, a result of a number of self-inflicted wounds in one of Europe’s most emotional football markets.
February 18 – Online payment provider AstroPay has added a third Premier League sponsorship, with Crystal Palace joining the company’s sponsorship portfolio alongside deals with Burnley and Wolverhampton Wanderers.
February 17 – English Championship club West Bromwich Albion, who are currently in the play-off positions and looking to bounceback to the Premier League after just a season out, have added trading services provider Trade Nation as a major commercial partner.
February 16 – UEFA’s partnership with blockchain-based Fan Token platform Socios, announced yesterday, has quickly drawn criticism from fan groups who accuse the European governing body of leaving fans in the hands of “crypto-mercenaries”.
February 15 – UEFA has welcomed the ruling by a French court that has issued injunctions that will block internet providers carrying pirated streams of Champions League matches.
February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.
By Paul Nicholson
February 11 – For the first time the overseas broadcast rights revenues for the Premier League will be higher than the domestic broadcast deal.
February 11 – Botafogo have signed a sponsorship agreement with Turkish blockchain platform Bitci, becoming the latest Brazilian club to enter the fan-token market.
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
February 11 – LaLiga has added another sponsor category to its fast expanding portfolio. Cabreiroá has become theofficial water of LaLiga’s three divisions with immediate effect.
By Paul Nicholson
February 10 – European Club Association (ECA) chair Nasser Al-Khelaifi (pictured) has written to the 240+ members saying that the new three-year commercial deal agreed with TEAM Marketing and Relevent Sports Group is a watershed moment for the association.