March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.
March 10 – It is all change among the big kit and equipment suppliers in Italy. Adidas is to take over from Puma as the Italian federation’s kit supplier from January 2023. Last week Puma took over from Nike to become the official match ball of Serie A from the start of the 2022/23 season.
March 10 – Manchester City owner, City Football Group, is entering the education business via a partnership with BrandEd,to launch the City Football Leadership Institute.
March 10 – The AFC has added to their global broadcast footprint with a media rights deal with Free TV Australia for the Pacific Islands.
March 9 – The Premier League has suspended its TV deal with Russia with immediate effect, cutting off the feed as punishment for the country’s invasion of Ukraine.
March 9 – Online sports betting platform Betcris has expanded its football sponsorships in South America, cutting new deals with Brazilian football clubs Ceará and Fortaleza.
March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.
March 8 – The Turkish Football Federation (TFF) has turned down the highest broadcast bid for the domestic TV rights to the SuperLig, instead preferring to go with an offer that is $50 million below the $150 million beIN/Digiturk had put on the table.
March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner.
March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
March 4 – The Turkish domestic TV rights deal took another twist today, as the deadline for beIN Sport/Digiturk to accept the broadcast packages looked set to pass without signature. beIN Sport/Digiturk is the highest bidder for all of the packages on offer.
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
March 2 – The Turkish Football Federation are playing the ultimate game of brinkmanship over their domestic rights deal that could conceivably plummet from a high of $500 million from the last rights cycle, to just $100 million for the next.
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.