River Plate switch on Amazon Prime for shirt sponsorship
January 26 – Amazon Prime Video has become a shirt sponsor of Argentina’s River Plate in a one-year deal.
Football Marketing
Argentine FA backed by new W88 regional sponsorship for World Cup year
January 25 – The Argentine Football Association (AFA) has signed a new regional sponsorship with online bookmaker W88 who will become the official AFA sportsbook in the Asian market.
Heinz von Heiden naming rights deal builds on Hannover 96 platform
January 21 – German club Hannover 96 have replaced insurer HDI with construction firm Heinz von Heiden as naming rights partner for their stadium in a five-year deal.
Brand confidence in sponsorship market remains strong despite omicron, says ESA
January 20 – The European Sponsorship Association (ESA) is reporting a sustained confidence in the sports sponsorship market despite the surge in the omicron variant of the coronavirus.
Serie A rolls out limited edition Supercoppa NFTs
January 19 – Just a week after the playing of the Supercoppa Frecciarossa between Inter and Juventus, Serie A have launched their latest limited edition NFT collection on Crypto.com.
AS Monaco to release first batch of $ASM Fan Tokens today, priced €2
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
Girondins dumps Winamax shirt sponsorship after series of mocking tweets
January 18 – French Ligue 1 club Girondins de Bordeaux have ended their shirt sponsorship deal Winamax after the club decided it had had enough of a series of mocking tweets from its online bookmaking partner.
Sports betting pressure: German fan group calls for ad ban; bookies to lose live FA Cup streaming rights
January 14 – Football’s often uncomfortable relationship with sports betting and the promotion of online bookmakers has been highlighted again in two separate moves in Germany and the UK.
Celtic sign Strikerz deal for launch of UFL video game
January 13 – Celtic are the latest club to partner with Strikerz Inc., the firm behind the online football video gamingleague, UFL, that is currently in development and which the firm promises will bring a revolution in online football video gaming.
Remington cuts new deal with Manchester United
January 14 – Personal care brand Remington has extended its sponsorship and branded product partnership with Manchester United for a second term, understood to be three years.
Premier League wins $213m in High Court court over collapsed Chinese TV deal
January 12 – A Chinese broadcaster has been ordered to pay the English Premier League $213 million by the High Court in London over the collapse of one of the league’s most lucrative international rights agreements.
Serie A hits crypto for second time with socios.com sponsorship
January 12 – Serie A has partnered with socios.com, deepening the blockchain-based fan token provider’s presence in Italian football further.
CAF turns to cryptocurrency with Binance deal for AFCON
January 11 – The African confederation that has recently struggled to find hard cash to fund football on its continent has turned to cryptocurrency. Crypto exchange Binance has become another last-minute sponsor of the Africa Cup of Nations, which hosts Cameroon kicked off on Sunday with a 1-0 victory against Burkina Faso.
Serie A signed up for brand Italy and beIT campaign
January 11 – Italy’s Serie A has partnered with government ministries to promote the country and the ‘Made in Italy’ message worldwide.
888sport targets newly regulated German market with RB Leipzig deal
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.