AS Monaco to release first batch of $ASM Fan Tokens today, priced €2
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
Football Marketing
Girondins dumps Winamax shirt sponsorship after series of mocking tweets
January 18 – French Ligue 1 club Girondins de Bordeaux have ended their shirt sponsorship deal Winamax after the club decided it had had enough of a series of mocking tweets from its online bookmaking partner.
Sports betting pressure: German fan group calls for ad ban; bookies to lose live FA Cup streaming rights
January 14 – Football’s often uncomfortable relationship with sports betting and the promotion of online bookmakers has been highlighted again in two separate moves in Germany and the UK.
Celtic sign Strikerz deal for launch of UFL video game
January 13 – Celtic are the latest club to partner with Strikerz Inc., the firm behind the online football video gamingleague, UFL, that is currently in development and which the firm promises will bring a revolution in online football video gaming.
Remington cuts new deal with Manchester United
January 14 – Personal care brand Remington has extended its sponsorship and branded product partnership with Manchester United for a second term, understood to be three years.
Premier League wins $213m in High Court court over collapsed Chinese TV deal
January 12 – A Chinese broadcaster has been ordered to pay the English Premier League $213 million by the High Court in London over the collapse of one of the league’s most lucrative international rights agreements.
Serie A hits crypto for second time with socios.com sponsorship
January 12 – Serie A has partnered with socios.com, deepening the blockchain-based fan token provider’s presence in Italian football further.
CAF turns to cryptocurrency with Binance deal for AFCON
January 11 – The African confederation that has recently struggled to find hard cash to fund football on its continent has turned to cryptocurrency. Crypto exchange Binance has become another last-minute sponsor of the Africa Cup of Nations, which hosts Cameroon kicked off on Sunday with a 1-0 victory against Burkina Faso.
Serie A signed up for brand Italy and beIT campaign
January 11 – Italy’s Serie A has partnered with government ministries to promote the country and the ‘Made in Italy’ message worldwide.
888sport targets newly regulated German market with RB Leipzig deal
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.
Flamengo keep up commercial push with improved Adidas deal
January 10 – Brazilian giants Flamengo have renewed their sponsorship deal with sportswear giant Adidas until 2025 for a value of at least €10.7 million a year.
Betway takes first French steps with Toulouse
January 10 – Online betting sponsorship is still holding its own in the sponsorship market with Betway announcing a two-year major partnership with French Ligue 2 side, Toulouse FC.
EML and REPX open in Serie A with prepaid card deal at Roma
January 10 – Pre-paid credit card specialists EML Payments has signed an exclusive sponsorship with AS Roma, its first step into the football sponsorship market.
CAF agrees Umbro and TikTok deals in time for AFCON kick off
January 6 – On the eve of the 2021 Africa Cup of Nations, the Confederation of African Football (CAF) has partnered with sportswear giant Umbro in a multi-year deal.
Man City to launch sustainability campaign with new renewable energy partner Masdar
January 6 – The club fuelled by petro-chemical wealth has a new energy partner. Abu Dhabi renewableenergy company Masdar has become an Official Partner of Manchester City with the first activation being the support of a global sustainability campaign ahead of Abu Dhabi Sustainability Week starting January 15.