Newcastle greenlighted to sign Saudi sponsors, but only at ‘fair’ market rate
December 15 – Newcastle United will be allowed sponsorship deals with Saudi Arabian companies as long as the Premier League considers them “fair market value”.
Football Marketing
NWSL players get salary top-up in crypto with Voyager deal
December 15 – National Women’s Soccer League (NWSL) players in the US will be getting a wage boost in the form of cryptocurrency following the announcement of a multi-year sponsorship with Voyager Digital.
CVC fund-raising completed, LaLiga secures €4.95bn domestic TV deal
December 14 – La Liga has sold its domestic broadcast rights to Movistar, DAZN for €4.95 billion for five seasons, the league said in a statement.
Juve mine gold bar merchandise deal with Aurora, no irony intended
December 14 – Juventus has teamed up with jewellery brand Aurora. The deal will give Aurora more exposure in the Italian market.
Brentford structures Steelo partnership around community initiative
December 14 – Premier League newcomers Brentford have signed structural steel fabrication company, Steelo, as an Official Club Partner until the end of 2023/24 season.
Crystal Palace become sixth Premier League club to go crypto with Socios.com
December 9 – Socios.com are racking up the crypto air miles. Having yesterday announced Brazil’s Palmeiras as joining their Fan Token universe, today they are in Europe unveiling Crystal Palace as the sixth Premier League team to sign up.
Copa Libertadores winners Palmeiras are latest to champion Socios.com fan token
December 8 – Copa Libertadores champions Palmeiras have become the fifth Brazilian club to commit to launching an official Fan Token – $VERDAO – on the Socios.com app.
Shot in the arm for Gunners’ women with Lavazza deal
December 7 – Italian coffee maker, Lavazza, has become the Official Coffee Partner of Arsenal Women, extending Lavazza’s relationship with the club that started in October 2018.
Inter Milan sharpens sponsorship roster with 3-year Moncler fashion deal
December 6 – Italian champions Inter Milan have signed a three-year deal with fashion brand Moncler who will become the club’s Official Formal Wear Partner.
AS Monaco strikes deal for UFL launch as club’s gaming supplier
December 3 – AS Monaco has agreed a two-year partnership with software game developer Strikerz Inc, to make its soon-to-launch online football game UFL, the club’s Official Football Gaming Supplier.
Everton sign i8,Bet as regional partner but still can’t beat the Liverpool blues
December 2 – Premier League Everton have signed Asian-focussed online bookmaker i8.BET as a regional partner.
Aussie women’s A-League secures Liberty as naming rights partner
December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).
Udinese celebrate 125th with extended Macron deal
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
Man City join with Sony for a first trip to the ‘metaverse’
November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
Crypto.com becomes Copa Libertadores sponsor and Conmebol’s NFT partner
November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.