Volkswagen test drives Bulgarian Cup sponsorship
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
Football Marketing
Leverkusen integrate Fanzone into BayArena south stand
November 7 – Fresh off completing the first-ever unbeaten campaign in the Bundesliga, current champions of Germany, Bayer Leverkusen 04 are upping the stakes off the pitch for the Werkself faithful with a brand new Fanzone.
It started with a kiss. A Spanish revolution
November 7 – Netflix has long been known to tackle controversial subjects, while Spanish football has had an uncomfortable relationship with it’s all-conquering women’s team. Now these two meet in an explosive documentary, It’s All Over: The Kiss That Changed Spanish Football will have certain sections of football squirming.
Villa toast high-flying fortunes with Nemiroff vodka partnership
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
Saints refuel with Hexis as they bid to turn season around
November 6 – Premier League side Southampton FC have partnered up with nutrition experts Hexis in an effort to enhance their players’ performance through ‘tailored nutrition and fuelling strategies’.
Inersnack take another 2-year bite of Croatian football
November 6 – The Croatian Football Federation (HNS) has extended its sponsorship agreement with Inersnack Adria.
FIFA tenders US broadcast rights for 2027 Women’s World Cup
November 5 – FIFA has announced a standalone tender in the United States for the broadcast rights to the 2027 Women’s World Cup that Brazil will stage.
LFP partners with WSC to increase and monetise digital content output
November 5 – The Ligue de Football Professionnel (LFP) has entered a five-year partnership with WSC Sports to drive AI-powered content automation for Ligue 1 McDonald’s, Ligue 2 BKT, and the Trophée des Champions.
Online bookie K8 takes Atlético sponsorship for Asian region
November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
Inter cosies up to new bank card with benefits
November 5 – Inter Milan, one of the great names of European and Italian football, are introducing Carta Inter, a new IBAN card specifically designed for all Nerazzurri fans. The card represents a strengthening of the collaboration between the club and BPER, the official Banking Partner of FC Internazionale Milano.
Bayern Munich networks its customer data platform with its basketball team via Zeoptap
November 4 – FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the football and basketball divisions of the club, with the core aim of optimising the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
Bursapor agree stadium naming rights deal with Matli as they begin march back to the SuperLig
November 1 – Turkey’s Bursaspor have signed a stadium naming rights deal with Matlı Holding worth 40 million Turkish liras (€1 million). The one and a half year deal will see the name of Bursaspor’s stadium is changed to Atatürk Sports Complex Matlı Stadium.
Leeds earn their stripes for Adidas extension as they push for Premier League return
November 1 – Adidas, one of the world’s leading sports brands, and Championship club, Leeds United, have officially announced an extension of their partnership first signed for the 2020/21 season.
Women’s Super League agrees game-changing TV deal with Sky and BBC
October 31 – The Women’s Professional Leagues Limited (WPLL) has agreed what it says is “the most significant broadcast partnership ever for women’s football”, following a new rights agreement with Sky and BBC Sport in the UK and Ireland.