Crypto.com becomes official crypto trading platform for Qatar 2022
March 23 – Cryptocurrency sponsorship has come to FIFA with Crypto.com becoming the exclusive cryptocurrency trading platform partner for the Qatar 2022 World Cup.
Football Marketing
Betcris swoops to secure nine Honduran club sponsorships
March 22 – Online bookmaker Betcris, based in Costa Rica, has continued its expansion in south and central America with sponsorships covering nine League of Honduras clubs. Betcris is already title sponsor of the league.
Union Berlin graduates wefox from sleeve to main shirt sponsorship for next season
March 22 – Bundesliga club 1. FC Union Berlin has secured digital insurance business wefox as the club’s main short sponsor in a three-year deal starting with the 2022/23 season.
beIN Sports dedicates four new channels for final rounds of AFC World Cup qualifying
March 21 – beIN SPORTS will launch four new dedicated channels for the 12 remaining matches of the the AFC World Cup 2022 qualifiers that will be played over two match days.
FFH raises cash to develop deeper into fantasy football market
March 17 – The Fantasy Sports gaming market is spawning a whole new sector of related digital business with UK-based fantasy Football Hub announcing it has raised $550,000 to build its platform that digital content and analytics to the fantasy football community.
New cycle: Inter Milan links with Cinelli as it builds on Made in Milan theme
March 17 – Serie A’s Inter Milan have linked leading Milan-based cycling brand Cinelli to create a collection oflimited-edition products which will be released in two different drop phases.
Barcelona sign Camp Nou naming rights and shirt sponsorship with Spotify
March 16 – The Camp Nou, one of the most iconic stadiums in world football, is being renamed as Spotify Camp Nou as part of a landmark multi-million Euro naming rights and sponsorship agreement between Barcelona and the global music streaming platform.
LaLiga looks to build long term sustainability in North America
March 16 – LaLiga says it is building a real business in North America and to say that it is just about getting a regular top tier match played in the US to stimulate revenues “is not a fair assessment” of their activity.
Premier League’s Star rises in India with all-match deal
March 16 – Star India and the Premier League have extended their broadcast agreement with all 380 fixtures each season to be aired across the Star Sports network as well as on Disney’s OTT platform Disney+ Hostar.
Real Betis plugs in Volvo as a main sponsor and sustainable partner
March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors.
Nashville signs GEODIS as naming rights partner ahead of May debut in new stadium
March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.
Disconnected: Three suspends Chelsea shirt sponsorship with immediate effect
March 11 – Following sweeping sanctions against Chelsea owner Roman Abramovich, mobile company Three have suspended their £40 million-a-year shirt sponsorship of the London club with immediate effect.
Jewson builds new partnership with EFL’s 72 clubs
March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.
Italy earn their stripes. Adidas to take over from Puma after Qatar 2022
March 10 – It is all change among the big kit and equipment suppliers in Italy. Adidas is to take over from Puma as the Italian federation’s kit supplier from January 2023. Last week Puma took over from Nike to become the official match ball of Serie A from the start of the 2022/23 season.
CFG goes back to school with launch of City Football Leadership Institute with BrandEd
March 10 – Manchester City owner, City Football Group, is entering the education business via a partnership with BrandEd,to launch the City Football Leadership Institute.