January 18 – French Ligue 1 club Girondins de Bordeaux have ended their shirt sponsorship deal Winamax after the club decided it had had enough of a series of mocking tweets from its online bookmaking partner.
January 14 – Football’s often uncomfortable relationship with sports betting and the promotion of online bookmakers has been highlighted again in two separate moves in Germany and the UK.
January 13 – Celtic are the latest club to partner with Strikerz Inc., the firm behind the online football video gamingleague, UFL, that is currently in development and which the firm promises will bring a revolution in online football video gaming.
January 14 – Personal care brand Remington has extended its sponsorship and branded product partnership with Manchester United for a second term, understood to be three years.
January 12 – A Chinese broadcaster has been ordered to pay the English Premier League $213 million by the High Court in London over the collapse of one of the league’s most lucrative international rights agreements.
January 12 – Serie A has partnered with socios.com, deepening the blockchain-based fan token provider’s presence in Italian football further.
January 11 – The African confederation that has recently struggled to find hard cash to fund football on its continent has turned to cryptocurrency. Crypto exchange Binance has become another last-minute sponsor of the Africa Cup of Nations, which hosts Cameroon kicked off on Sunday with a 1-0 victory against Burkina Faso.
January 11 – Italy’s Serie A has partnered with government ministries to promote the country and the ‘Made in Italy’ message worldwide.
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.
January 10 – Brazilian giants Flamengo have renewed their sponsorship deal with sportswear giant Adidas until 2025 for a value of at least €10.7 million a year.
January 10 – Online betting sponsorship is still holding its own in the sponsorship market with Betway announcing a two-year major partnership with French Ligue 2 side, Toulouse FC.
January 10 – Pre-paid credit card specialists EML Payments has signed an exclusive sponsorship with AS Roma, its first step into the football sponsorship market.
January 6 – On the eve of the 2021 Africa Cup of Nations, the Confederation of African Football (CAF) has partnered with sportswear giant Umbro in a multi-year deal.
January 6 – The club fuelled by petro-chemical wealth has a new energy partner. Abu Dhabi renewableenergy company Masdar has become an Official Partner of Manchester City with the first activation being the support of a global sustainability campaign ahead of Abu Dhabi Sustainability Week starting January 15.
January 5 – BT Sport will exclusively broadcast the Spanish Super Cup, which Real Madrid, FC Barcelona, Atletico Madrid and Athletic Bilbao will compete for in Saudi Arabia this month.