AFC expands into Pacific Islands with Free TV Australian deal for 2022
March 10 – The AFC has added to their global broadcast footprint with a media rights deal with Free TV Australia for the Pacific Islands.
Football Marketing
Premier League switches off Russian broadcasts over Putin’s ‘barbaric, senseless invasion’
March 9 – The Premier League has suspended its TV deal with Russia with immediate effect, cutting off the feed as punishment for the country’s invasion of Ukraine.
Betcris doubles up in Brazil as it continues its Americas marketing rollout
March 9 – Online sports betting platform Betcris has expanded its football sponsorships in South America, cutting new deals with Brazilian football clubs Ceará and Fortaleza.
Nashville goes full crypto with Valkyrie sponsorship
March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.
Turkish SuperLig TV deal goes to the lower bidder…
March 8 – The Turkish Football Federation (TFF) has turned down the highest broadcast bid for the domestic TV rights to the SuperLig, instead preferring to go with an offer that is $50 million below the $150 million beIN/Digiturk had put on the table.
Delta land first women’s deal with NWSL
March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner.
Puma gets the ball rolling with Serie A, taking Nike deal from next season
March 7 – Sports leisurewear and kit supplier Puma took a deeper step into the business of supplying official match balls with a deal with Serie A to become the league’s technical partner from the start of the 2022/23 season.
Turkish TV deal teeters on the brink as beIN Sport/Digturk hold off from signing
March 4 – The Turkish domestic TV rights deal took another twist today, as the deadline for beIN Sport/Digiturk to accept the broadcast packages looked set to pass without signature. beIN Sport/Digiturk is the highest bidder for all of the packages on offer.
Man City sign global crypto deal with OKX
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
Everton cut ties with Russian sponsors and Usmanov’s spectral presence
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
TFF plays Russian roulette with SuperLig TV rights as Digiturk questions their value
March 2 – The Turkish Football Federation are playing the ultimate game of brinkmanship over their domestic rights deal that could conceivably plummet from a high of $500 million from the last rights cycle, to just $100 million for the next.
Adidas pack their bags in Russia and drop RFU deal
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.
Belgium’s Deinze KMSK focus commercials on a gamified crypto future
March 1 – Deinze KMSK and their owners ACA Football Partners have partnered with GameFi platform Digital Entertainment Asset (DEA), the Belgian second-division club announced.
UEFA ends Gazprom sponsorship with immediate effect
March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.
Cazoo adds Valencia as online car seller gears up for Spanish launch
February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.