Man City add 3KEY as new regional partner
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
Football Marketing
Italy become third national federations to sign up for crypto-based fan token launch
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
Report finds commercial strength of Big-5 leagues has been covid-resilient
November 12 – While the pandemic managed to kill-off clubs’ match-day revenue streams, a report by KPMG Football Benchmark reports “cautious optimism” for sponsorship income with two of Europe’s Big5 football leagues even reporting year-on-year growth in league-wide commercial revenues.
LaLiga doubles Mexican TV rights fees with 8-year deal
November 12 – LaLiga has signed off on a new eight-season TV deal with Mexico’s Sky Sports that has reportedly doubled in value to $70 million per year.
Nike go long with record US Soccer deal
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
DCMS allows Premier League to roll over £5.7bn UK broadcast rights deal
November 11 – The UK government has said the Premier League will be allowed to renew its current domestic broadcast agreements, without having to undertake a tender process for the rights.
LFP renews Ligue 1 naming rights with Uber Eats in €15m+ deal
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.
AFC reports booming digital fan engagement numbers for 2021
November 10 – The Asian Football Confederation (AFC) continues to report growing digital engagement numbers across all its platforms, a reflection of both the return to play of its competitions, the appetite for Asia’s own championships, and an expansion of the media strategy.
Man City court Indian fans with new DreamSetGo partnership
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.
Real Madrid link with Adobe to drive individualised content proposition
November 10 – Real Madrid and Adobe have teamed up in a new sponsorship deal that will see the computer software giant deliver personalised content to the club’s fans.
Lazio object to being branded facists in Amazon’s Maradona drama-doc
November 9 – Lazio have hit out at the makers of Amazon Prime’s dramatised ‘Maradona: Blessed Dream’ series for a scene in which the Rome-based club are branded fascists.
CBS Sports builds on its women’s football coverage with England’s WSL
November 9 – CBS Sports has expanded its football broadcast rights portfolio with the acquisition of the rights to the English Women’s Super League in a two-season deal.
REWE Group extend 1. FC Koln sponsorship through to 2025
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
Ooredoo answers FIFA call with regional deal for Qatar 2022 and Arab Cup 2021
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
Premier League closing on £1.1bn of US broadcast deals
November 8 – The Premier League is on the cusp of confirming a record-breaking US television rights that will benefit all 20 topflight clubs.