Botafogo go crypto with Bitci fan tokens and NFT option
February 11 – Botafogo have signed a sponsorship agreement with Turkish blockchain platform Bitci, becoming the latest Brazilian club to enter the fan-token market.
Football Marketing
Man Utd take first major crypto steps with Tezos blockchain
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
LaLiga keeps up the deal flow with Cabreiroá water sponsorship
February 11 – LaLiga has added another sponsor category to its fast expanding portfolio. Cabreiroá has become theofficial water of LaLiga’s three divisions with immediate effect.
Al-Khelaifi heralds new dawn of ECA/UEFA relations and the ‘tectonic shift’ of the TEAM deal
By Paul Nicholson
February 10 – European Club Association (ECA) chair Nasser Al-Khelaifi (pictured) has written to the 240+ members saying that the new three-year commercial deal agreed with TEAM Marketing and Relevent Sports Group is a watershed moment for the association.
Betway adds Chilean clubs as it expands its international sponsor footprint
February 10 – Online bookmaker Betway has again expanded its international football marketing footprint with its first sponsorship deals in Chile, signing up five clubs in the Chilean First Division.
Spotify’s €280m deal would be music to Barca’s ears
February 8 – Financially challenged Barcelona are reportedly on the verge of agreeing a €280 million shirt and training kit deal with streaming service Spotify.
Cazoo to accelerate Spanish expansion with Real Sociedad shirt deal
February 8 – Online car retailer Cazoo will become the main sponsor of LaLiga’s Real Sociedad from the start of next season. The deal will see the brand take the club’s front of shirt logo position.
TEAM retains global rights to UEFA’s Champions League but US media goes to Relevent
February 8 – TEAM Marketing has retained the rights to the UEFA men’s Champions League for the rights cycle 2024-27, but has ceded media sales rights to Relevent Sports Group in the US.
JLab plugs into Man City Women and NYCFC for US and UK push
February 8 – The advantage of having a large sales portfolio of big and champion (or near champion clubs) means you can slice and dice your inventory.
Liverpool opens small business horizons with Vista deal
February 4 – Premier League Liverpool FC have signed a multi-year agreement with Vista who become the club’s Official Small Business Design & Marketing partner.
Arsenal scores Extramarks as regional sponsor
February 4 – Digital learning solutions provider Extramarks has become a regional partner of Arsenal in India, South Africa, Indonesia, and the Middle East.
Vivo dial in LaLiga for Spanish network expansion
February 3 – Chinese technology company Vivo has signed a two-year deal to become LaLiga first smartphone partner.
European Leagues slams EU for new laws failure to protect against digital piracy
February 3 – The European Leagues association has condemned the European Parliament for what it says is a failure to enact new law that would protect the sport from digital piracy, the biggest single threat to its members’ revenues.
Purnell winds up its football promotion with Monaco deal
February 3 – AS Monaco has unveiled Purnell as the club’s official timekeeper in a deal that will run until 2025.
Adidas gets the ball rolling for Women’s Champions League final in Turin
February 1 – Adidas has unveiled the official match ball that will be used for all knock-out rounds and the final of the 2021/22 UEFA Women’s Champions League.