October 25 – The cost to FIFA of losing the EA Sports license for the exclusivity over use of the FIFA brand in its videogame is reportedly put at $150 million annually.
October 22 – Nine European leagues, members of the Association European Leagues Association, have agreed a joint international broadcast deal with ELEVEN and OneFootball that includes both live rights and highlights.
October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.
October 20 – UEFA has opened up a new cryptocurrency rights category, inviting bids for the licensing rights to the Champions League for the 2021-24 cycle.
October 20 – Brazilian broadcast giant TV Globo has lost exclusivity to the digital rights for the 2022 World Cup, with FIFA breaking out streaming rights and offering packages to Youtube, Facebook and TikTok.
October 19 – UEFA is reporting that its just completed Nations League final tournament in Italy delivered a 30% growth in TV audience figures from the inaugural edition in 2019, helo in Portugal.
October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.
October 14 – Serie A’s Lazio has struck a €30 million deal with Binance that will see the cryptocurrency exchange giant become the club’s main shirt sponsor as well as launch the $LAZIO fan token.
October 14 – Manchester City today have partnered with Qualtrics who will become the club’s official Experience Management Software partner.
By Paul Nicholson
October 13 – UEFA has issued an open tender for a partner to market the commercial rights to its men’s club competitions in what the European governing body says is an ‘evolution’ of its approach to marketing and sales of the properties.
October 8 – The MLS has renewed its sponsorship with Continental Tire for a new multi-year term. The tyre brand has been an MLS partner since 2010.
October 7 – LaLiga and Microsoft have combined to launch a new football statistics portal, Beyond Stats, that they say will revolutionise the fan experience with deeper insights into game play.
October 6 – Fast growing broadcast platform ELEVEN has secured a package of Asian football rights from the AFC to spearhead the launch of its channels into Hong Kong and five south-east Asian territories.
October 6 – Bundesliga International, the marketing arm Germany’s Bundesliga and Bundesliga 2, has agreed a non-fungible tokens (NFTs) deal with fantasy football game Sorare.
October 6 – Use of virtual advertising technology has been a slow build but a new deal with Italy’s Serie A by UK-based Interregional Sports Group (ISG) and Supponor could prove to be a significant step towards more widespread acceptance.