Adidas gets the ball rolling for Women’s Champions League final in Turin
February 1 – Adidas has unveiled the official match ball that will be used for all knock-out rounds and the final of the 2021/22 UEFA Women’s Champions League.
Football Marketing
Socios win temporary injunction in legal battle with AFA over sponsorship rights
January 31 – Fan token platform Socios has sued the Argentinian Football Association (AFA) for terminating their sponsorship contract.
FIFA bats second to cricket’s ICC as most-followed international federation on social media
January 27 – FIFA may rule football but it doesn’t rule sports on social media, cricket does. A new ranking puts the world governing body of the world’s game over 38 million followers behind the smaller ball game.
Premier League and UEFA look into IP issues around John Terry’s NFT promotion
January 27 – The Premier League and European governing body UEFA are taking legal advice as Chelsea look into NFTs promoted by John Terry.
Man City builds sponsor portfolio with Aldar deal
January 27 – UAE real estate developer Aldar Properties has become Manchester City’s Official Real Estate Partner.
River Plate switch on Amazon Prime for shirt sponsorship
January 26 – Amazon Prime Video has become a shirt sponsor of Argentina’s River Plate in a one-year deal.
Argentine FA backed by new W88 regional sponsorship for World Cup year
January 25 – The Argentine Football Association (AFA) has signed a new regional sponsorship with online bookmaker W88 who will become the official AFA sportsbook in the Asian market.
Heinz von Heiden naming rights deal builds on Hannover 96 platform
January 21 – German club Hannover 96 have replaced insurer HDI with construction firm Heinz von Heiden as naming rights partner for their stadium in a five-year deal.
Brand confidence in sponsorship market remains strong despite omicron, says ESA
January 20 – The European Sponsorship Association (ESA) is reporting a sustained confidence in the sports sponsorship market despite the surge in the omicron variant of the coronavirus.
Serie A rolls out limited edition Supercoppa NFTs
January 19 – Just a week after the playing of the Supercoppa Frecciarossa between Inter and Juventus, Serie A have launched their latest limited edition NFT collection on Crypto.com.
AS Monaco to release first batch of $ASM Fan Tokens today, priced €2
January 18 – AS Monaco launches its $ASM Fan Token on the Socios.com app today (January 18), priced €2 per token.
Girondins dumps Winamax shirt sponsorship after series of mocking tweets
January 18 – French Ligue 1 club Girondins de Bordeaux have ended their shirt sponsorship deal Winamax after the club decided it had had enough of a series of mocking tweets from its online bookmaking partner.
Sports betting pressure: German fan group calls for ad ban; bookies to lose live FA Cup streaming rights
January 14 – Football’s often uncomfortable relationship with sports betting and the promotion of online bookmakers has been highlighted again in two separate moves in Germany and the UK.
Celtic sign Strikerz deal for launch of UFL video game
January 13 – Celtic are the latest club to partner with Strikerz Inc., the firm behind the online football video gamingleague, UFL, that is currently in development and which the firm promises will bring a revolution in online football video gaming.
Remington cuts new deal with Manchester United
January 14 – Personal care brand Remington has extended its sponsorship and branded product partnership with Manchester United for a second term, understood to be three years.