November 22 – The fast expanding but loosely regulated cryptocurrency business which has seen blockchain-based firms surge into the football partnership and sponsorship market has taken a major reputational hit with both Barcelona and Manchester City ending deals.
November 22 – The Premier League’s media rights will stay with NBC Sports in the US in a record-setting $2.7 billion deal, about $450 million per season.
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.
November 19 – The Scottish Women’s Premier League (SWPL) has named Park’s Motor Park’s Motor Group as title sponsor for the remainder of the 2021/22 season. No value was given for the sponsorship.
November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
November 16 – The English Premier League is about to set a new overseas record with the sale of its United States television rights for a staggering figure of nearly $2 billion, according to a Financial Times report.
November 16 – The Premier League has agreed a multi-year extension to its Panini sticker and trading card license agreement that was first granted in 2019.
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
November 14 – Italy have become the third national federation, Europe’s second, to jump on the blockchain-based Fan Token ‘cryptocurrency’ with Socios.com.
November 12 – While the pandemic managed to kill-off clubs’ match-day revenue streams, a report by KPMG Football Benchmark reports “cautious optimism” for sponsorship income with two of Europe’s Big5 football leagues even reporting year-on-year growth in league-wide commercial revenues.
November 12 – LaLiga has signed off on a new eight-season TV deal with Mexico’s Sky Sports that has reportedly doubled in value to $70 million per year.
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
November 11 – The UK government has said the Premier League will be allowed to renew its current domestic broadcast agreements, without having to undertake a tender process for the rights.