January 12 – A Chinese broadcaster has been ordered to pay the English Premier League $213 million by the High Court in London over the collapse of one of the league’s most lucrative international rights agreements.
January 12 – Serie A has partnered with socios.com, deepening the blockchain-based fan token provider’s presence in Italian football further.
January 11 – The African confederation that has recently struggled to find hard cash to fund football on its continent has turned to cryptocurrency. Crypto exchange Binance has become another last-minute sponsor of the Africa Cup of Nations, which hosts Cameroon kicked off on Sunday with a 1-0 victory against Burkina Faso.
January 11 – Italy’s Serie A has partnered with government ministries to promote the country and the ‘Made in Italy’ message worldwide.
January 11 – Online bookmaker 888sport has become an official partner of Bundesliga side RB Leipzig in a deal that will initially run until 2023.
January 10 – Brazilian giants Flamengo have renewed their sponsorship deal with sportswear giant Adidas until 2025 for a value of at least €10.7 million a year.
January 10 – Online betting sponsorship is still holding its own in the sponsorship market with Betway announcing a two-year major partnership with French Ligue 2 side, Toulouse FC.
January 10 – Pre-paid credit card specialists EML Payments has signed an exclusive sponsorship with AS Roma, its first step into the football sponsorship market.
January 6 – On the eve of the 2021 Africa Cup of Nations, the Confederation of African Football (CAF) has partnered with sportswear giant Umbro in a multi-year deal.
January 6 – The club fuelled by petro-chemical wealth has a new energy partner. Abu Dhabi renewableenergy company Masdar has become an Official Partner of Manchester City with the first activation being the support of a global sustainability campaign ahead of Abu Dhabi Sustainability Week starting January 15.
January 5 – BT Sport will exclusively broadcast the Spanish Super Cup, which Real Madrid, FC Barcelona, Atletico Madrid and Athletic Bilbao will compete for in Saudi Arabia this month.
January 4 – Manchester City has agreed a sponsorship with the Emirates Palace hotel in Abu Dhabi, UAE, to become the Club’s Official Luxury Hotel Partner.
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
December 23 – Germany’s Bundesliga International has extended its agreement with Sportradar for a further five years.
December 23 – Christmas has brought a timely boost for English Championship club Huddersfield Town, with BK8 signing on as the club’s Global Betting Partner for the remainder of the 2021/22 season.