December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
November 30 – Sony has become a new global partner of Manchester City in a deal that will see the creation of new digital content experiences for fans as they step into the ‘metaverse’ of the Etihad Stadium.
November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.
November 26 – Serie A club Napoli has agreed a back-of-shirt sponsorship with cryptocurrency token Floki which will initially take them through to the end of the season.
November 25 – AS Monaco is the latest of Europe’s leading Big 5 league clubs to announce it will launch a fan token via Socios.com on the Chiliz blockchain.
November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
November 23 – Paris Saint-Germain and American Express have extended their sponsorship deal until 2024 with the payment services giant also backing the Ligue 1 club’s esports team.
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
November 22 – The fast expanding but loosely regulated cryptocurrency business which has seen blockchain-based firms surge into the football partnership and sponsorship market has taken a major reputational hit with both Barcelona and Manchester City ending deals.
November 22 – The Premier League’s media rights will stay with NBC Sports in the US in a record-setting $2.7 billion deal, about $450 million per season.
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.