Betfair renew Cruzeiro sponsorship in record deal
November 19 – Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season, marking the highest value deal in the history of the Minas Gerais club.
Football Marketing
Showtime for Rooney at Plymouth Argyle
November 19 – Wayne Rooney is no stranger to having cameras follow his every move, and that is set to continue as the former England and Manchester United star, will participate in a fly-on-the-wall documentary.
Brave new Real Madrid World opens in Dubai
November 15 – Move over Disneyland because Real Madrid in conjunction with Dubai Parks and Resorts has just unveiled Real Madrid World (RMW).
Nemiroff adds West Ham to vodka brand’s growing Premier League sponsorships
November 15 – West Ham United have signed a multi-year partnership with Ukrainian Vodka brand Nemiroff, who become the club’s new Official Vodka Partner.
German cult club St Pauli quits ‘toxic’ X to switch to Bluesky platform
November 15 – German club St. Pauli has announced it is leaving social media platform X, saying it has become a “hate machine” that could influence upcoming German elections.
Turkish FA swaps health sponsor to Medicana
November 14 – The Turkish Football Federation (TFF) has changed its official health sponsor Acıbadem to Medicana Health Group in a three-year deal that will cover all national teams, including the country’s age group teams.
ExpressVPN debuts in Premier League in bid to help Tottenham become less Spursy
November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
Barca poised to close $1.8bn kit deal with Nike
November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.
Adidas and Juventus reach for the stars
November 11 – Football as fashion is becoming the norm, however Italian giants, Juventus and one of the world’s biggest apparel companies, Adidas, are taking it a step further, and adding the element of science.
BBC boosts Premier League output with audio commentary rights win
November 8 – BBC Radio 5 Live continues to be the gold standard when it comes to match commentary and to the delight of thousands of listeners, the platform has retained the Premier League audio commentary rights until the 2028/29 season in a new four-year deal.
Volkswagen test drives Bulgarian Cup sponsorship
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
Leverkusen integrate Fanzone into BayArena south stand
November 7 – Fresh off completing the first-ever unbeaten campaign in the Bundesliga, current champions of Germany, Bayer Leverkusen 04 are upping the stakes off the pitch for the Werkself faithful with a brand new Fanzone.
It started with a kiss. A Spanish revolution
November 7 – Netflix has long been known to tackle controversial subjects, while Spanish football has had an uncomfortable relationship with it’s all-conquering women’s team. Now these two meet in an explosive documentary, It’s All Over: The Kiss That Changed Spanish Football will have certain sections of football squirming.
Villa toast high-flying fortunes with Nemiroff vodka partnership
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.