bwin punts on UEFA’s Europa and Conference Leagues with first betting sponsorship
September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.
Football Marketing
Corinthians go crypto with Mercado Bitcoin sponsorship and fan token launch
September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.
Fast moving Getir add training wear deal to Spurs partnership
September 6 – Having announced a global partnership in August, ultrafast grocery delivery Getir have rapidly upgraded their sponsorship becoming Tottenham Hotspur’s new and first-ever Official Training Wear partner.
Inter Academy back in action with Dubai launch
September 6 – Inter Milan and its Inter Academy offshoot has partnered with Team Mind Sports Academy in Dubai to launch a new Inter Academy.
Inter secure €85m banking and crypto deal with Zytara and DigitalBits
September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
Man City launch second NFT digital artwork drop
September 3 – Manchester City have announced a second NFT drop of digital artwork following the club’s first foray into the area in May with artist Jon Noorlander, who created a piece to mark their Premier League title win.
Swissquote banks on 3-year Europa and Conference League deal to expand brand
September 2 – UEFA have added online bank Swissquote as a sponsor for the Europa League and the newly-launched UEFA Europa Conference League.
Betclic build French sponsorship platform with federation deal
September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.
Ajax get three years of donuts with Dunkin’
August 31 – Ajax Amsterdam and Dunkin’ have teamed up with Dunkin’ becoming the club’s bakery partner for the coming three seasons, the Dutch outfit have announced.
Hankook Tire retreads Europa League deal and adds Europa Conference League
August 27 – South Korean tyre manufacturer Hankook has committed to a fourth consecutive multi-season sponsorship cycle with UEFA’s Europa League. and is approaching ten years of partnership with UEFA.
Wolves add to the pack with AstroPay and BoyleSports deals
August 27 – Premier League Wolverhampton Wanderers have formed a new partnership with global payment firm AstroPay in a one-season deal, at the same time also renewing its deal with bookmaker Boyle Sports for another year.
LaLiga partners with esports specialist Galaxy Racer for new digital content series
August 27 – Dubai-based esports organisation Galaxy Racer (GXR) and Spain’s LaLiga have signed a three-year content partnership to produce an exclusive original series, focusing on global esports, gaming and lifestyles.
Heineken expands 25-year UEFA sponsorship into women’s game
August 26 – UEFA has announced a seventh sponsor for its women’s competitions, with Heineken adding the women’s game to its long-standing UEFA men’s sponsorships.
Abu Dhabi Media scoops up AFC rights for the UAE
August 26 – The AFC has added another broadcaster to its distribution roster with public service broadcaster Abu Dhabi Media in the United Arab Emirates picking up the rights to national team and club competitions for the 2021 to 2024 cycle.
PRO Company takes AFC rights with mission to expand audiences in Iraq
August 25 – Iraq’s PRO Company has become the AFC’s new media partner in Iraq for its national team and club competitions as the confederation sells its rights territory by territory in the middle east following the end of beIN Sport’s deal for pan-Middle Eastern rights.