PSG fuel sponsorship roster with online car etailer Autohero
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
Football Marketing
RIESEN sweet on Borussia Dortmund
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.
Spreadex puts sponsorship budget on Fulham in bid for Premier League return
July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons.
Ajax agree 3-year Coca-Cola deal
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.
Kumho re-treads Spurs sponsorship in long-term deal
July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.
French TV chaos continues as court tells beIN to sue LFP if it wants its €330m from Canal+
July 25 – The Nanterre Commercial court in France has ruled against beIN Sports in its request to make Canal+ fulfil its contract and pay €330 million in rights fees for live broadcast of Ligue 1 matches. Canal + said it was suspending its sub-licensing contract with beIN after Ligue 1 licensed rights to Amazon.
Stake.com to pay for record Watford shirt deal by crypto
July 23 – Premier League Watford, returning to the top flight after just a year in the Championship, have signed a record multi-year partnership with crypto casino and sports betting platform Stake.com.
Man Utd link with Renewable Energy group to push sustainable fuels message
July 23 – Manchester United has partnered with Renewable Energy Group, a leading producer of renewable fuels, with a shared mission to tackle climate change and create a cleaner world.
Post-Pirelli, Inter tread new shirt sponsorship route with Chiliz
July 22 – After 27 years the Pirelli logo will be replaced on the front of the Internazionale by a blockchain and cryptocurrency business that will promote their joint product launch in a one-year deal.
BeIN renews Bundesliga for France and Turkey
July 21 – BeIN Sports and the Bundesliga have extended their broadcast deal in France and Turkey, with the new partnership running through until the 2024-25 season.
Spreadex makes Premier League sponsorship debut with Burnley
July 21 – Premier League club Burnley FC has named spread betting firm Spreadex as the its new principal front-of-shirt sponsor.
Top 25 best football games for mobile
July 20 – If you’re tired of playing the same football games over and over again, you’ve come to the right place. We have narrowed down the top 25 best football games for mobiles so that you can have more best mobile games to choose from! Take a look.
Arsenal sign with Chiliz to launch $AFC Fan Token on crypto exchanges
July 20 – Arsenal have become the second Premier League club to sign up with blockchain provider Chiliz to offer cryto fan tokens on the Socios.com app.
beIN dragged deeper into Canal+ broadcast row over LFP’s Amazon giveaway
July 18 – The row over broadcast rights between Canal + and France’s LFP has now sucked in beIN Sports who are demanding that Canal+ fulfil the sub-licensing agreement they have for two live matches per round.
Brentford sell sleeve patch to SafetyCulture; shirt front and stadium naming deals in works
July 16 – Premier League newcomers Brentford have announced SafetyCultureas the club’s first sleeve sponsor in an initial two-season deal.