October 6 – Bundesliga International, the marketing arm Germany’s Bundesliga and Bundesliga 2, has agreed a non-fungible tokens (NFTs) deal with fantasy football game Sorare.
October 6 – Use of virtual advertising technology has been a slow build but a new deal with Italy’s Serie A by UK-based Interregional Sports Group (ISG) and Supponor could prove to be a significant step towards more widespread acceptance.
October 5 – The AFC has renewed Japanese telecoms provider KDDI as a regional partner for its major national team competitions for the 2021-2024 rights cycle.
October 4 – Online trading platform eToro has secured partnerships with eight clubs in Italy’s Serie A for the coming 2021/22 season.
September 30 – French Ligue1 club AS Monaco has added sports supplements and nutrition supplier Zumub to its partnership roster.
September 29 – LaLiga Tech, the spun off technology division of LaLiga, marked its official commercial launch with the unveiling of a suite of digital solutions for the sports and entertainment business.
September 29 – English championship club Fulham, currently second in the table as they bid for a return to the Premier League, have partnered with UTL Group, a firm specialising in document solutions, for the next three seasons.
September 28 – Cryptocurrency derivatives exchange Bitget, based in Singapore, has become the first ever sleeve sponsor of financially challenged Juventus.
September 28 – Hertha Berlin has become the latest club to bring in a cryptocurrency partner, signing a deal with Caizcoin for the current 2021/22 season.
September 27 – UAE-owned Manchester City have upgraded their partneriship with Expo 2020 Dubai who will now become the Club’s new Training Kit Partner ahead of the opening of the six-month long event this Friday October 1 and which runs until 31 March 2022.
September 27 – The battle against piracy saw a significant win for rights holders and owners at the end of last week when a Rwandan court in Kigali ruled against an appeal that would have seen UEFA and English Premier League continue to be broadcast without rights fee in the country.
September 27 – IMG has picked up the worldwide media rights for African 2022 World Cup qualifiers.
September 27 – Inter Milan have launched their latest international academy in South America with the Inter Academy Chile officially announced at the weekend and a start date set for early October.
September 24 – The UK government has plans to ban betting sponsors from football shirts as part of its gambling law reform.
September 24 – Premier League Southampton are the latest club to tap into the promotional money in the cryptocurrency world with learncrypto.com becoming the club’s training kit partner.