English and Scottish clubs brace for £100m+ hit on betting sponsorships

September 24 – The UK government has plans to ban betting sponsors from football shirts as part of its gambling law reform.
September 24 – The UK government has plans to ban betting sponsors from football shirts as part of its gambling law reform.
September 24 – Premier League Southampton are the latest club to tap into the promotional money in the cryptocurrency world with learncrypto.com becoming the club’s training kit partner.
September 22 – UEFA has unveiled the branding for the 2022 UEFA Champions League final to be played at the Gazprom Arena in Saint Petersburg.
September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.
September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.
September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.
September 17 – Premier League Tottenham Hotspur have continued to build on the their South Korean links with an agreement with skySports to broadcast exclusive club content in Korea.
September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity.
September 17 – Serie A champions Inter Milan’s owners have had a number of ‘wake up and smell the coffee’ moments financially in the last six months. Now they have a new brand of coffee to help them over those moments.
September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons.
September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
September 16 – Socios.com are continuing their rapid expansion in football’s major national markets. Having announced a hook-up with Spain’s LaLiga already this week and launched their sell-out Fan Token issue with Premier League Everton, the blockchain-based crypto business has unveiled Brazil’s Flamengo as their latest partner.
September 15 – Everton sold out 500,000 fan tokens in their first offering on the Socios.com platform in just four minutes this morning.
September 15 – Brand identity gurus will tell you that ‘look and feel’ must be consistent and rigorously enforced across the whole property all the time. So LaLiga’s decision to create a special logo and brand identity for EIClasico is intriguing.
September 15 – Following in the footsteps of Valencia, Cadiz FC have become the second La Liga club to strike a crypto partnership as title sponsor, teaming up with Bitci for the current season.