July 16 – The Argentina Football Association (AFA) have sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.
July 16 – Inter Milan’s technology partner Lenovo has expanded its relationship with the club to become its back-of-shirt sponsor in a reported #3 million a year deal.
July 15 – African football fans will have the chance to watch the continent’s Champions League final between South Africa’s Kaizer Chiefs and Egypt’s Al Ahly after SuperSport secured the rights for the showpiece match.
July 15 – Astropay has taken over the sleeve sponsorship of Premier League Burnley’s shirt for the 2021/2022 season, and becoming the clubs Official Payment Solutions Partner.
July 15 – UEFA Women’s Football has added medicines producer Grifols as its exclusive healthcare company partner in a four-year deal.
July 14 – Has a separation between France’s LFP and its traditional anchor broadcaster Canal+ become inevitable? With Ligue 1 kicking off the first weekend of August, the broadcaster has renewed its request to terminate its contract with the league, confirming its position after Amazon won broadcast rights for the first time in June.
July 13 – Concacaf has expanded the broadcast footprint for its Gold Cup across the Middle East and North Africa with pay-television broadcaster beIN Media Group.
July 12 – French Ligue 1 club AS Monaco – which has been targeting an expansion of its regional marketing partnership base – has signed a two year deal with AYX, a sports data and entertainment company, to be the club’s regional partner in Asia.
July 9 – Premier League Norwich City, who in the last 10 days have announced Lotus as their new shirt sponsor and Joma as their new kit supplier, have now added sports and leisure retailer JD as their shirt sleeve partner for the 2021-22 season.
July 8 – UEFA have joined a joint statement condemning the illegal broadcast of its content in Africa by satellite operator SatCon, based in Gabon in Africa.
July 7 – AS Roma and Hyundai Motor have extended their partnership with the car manufacture becoming the club’s main global partner for next season.
July 7 – Concacaf are building on their links with Qatar with Qatar Airways committing to a confederation-wide partnership that sees the carrier becoming the Official Airline of the 2021 Concacaf Gold Cup that completed its final preliminary qualifying rounds last night in Fort Lauderdale, Florida.
July 6 – Norwich City, who have bounced back to the Premier League after a season in the English Championship, have unveiled Joma as the club’s new technical kit partner, in what the club says is a record-breaking sponsorship deal, believed to be worth £5 million a season.
July 7 – Entertainment broadcaster MTV will broadcast La Liga exclusively in India for the next three years.
July 6 – Ukraine, whose national team had a strong run in Euro 2020 to the quarter finals, has sold the title sponsorship to its top tier Ukrainian Premier League (UPL) to online bookmaker VBET.