UEFA unveils 2022 Champions League final branding
September 22 – UEFA has unveiled the branding for the 2022 UEFA Champions League final to be played at the Gazprom Arena in Saint Petersburg.
Football Marketing
Liverpool flexes its sustainability credentials with SC Johnson partnership
September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.
Wolves band with Warner Music to launch record label
September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.
188Bet scores Asian double with Liverpool and Bayern deals
September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.
Spurs build on Korean credentials with skySports TV deal
September 17 – Premier League Tottenham Hotspur have continued to build on the their South Korean links with an agreement with skySports to broadcast exclusive club content in Korea.
PSG build on wellness with ‘Smart Good Things’ sponsorship
September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity.
Sponsorship shot: Pop Caffè joins Inter Milan as official coffee partner
September 17 – Serie A champions Inter Milan’s owners have had a number of ‘wake up and smell the coffee’ moments financially in the last six months. Now they have a new brand of coffee to help them over those moments.
LaLiga beefs up sponsorship roster with 3-year Burger King deal
September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons.
Enterprise refuel Europa League deal for new 3-year team
September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
Flamengo latest to take leap into Fan Token crypto-zone with Socios.com
September 16 – Socios.com are continuing their rapid expansion in football’s major national markets. Having announced a hook-up with Spain’s LaLiga already this week and launched their sell-out Fan Token issue with Premier League Everton, the blockchain-based crypto business has unveiled Brazil’s Flamengo as their latest partner.
Everton sell out 500,000 fan tokens in four minutes of launch trading
September 15 – Everton sold out 500,000 fan tokens in their first offering on the Socios.com platform in just four minutes this morning.
Brand building or brand segmentation? LaLiga hives off ElClasico with its own visual id
September 15 – Brand identity gurus will tell you that ‘look and feel’ must be consistent and rigorously enforced across the whole property all the time. So LaLiga’s decision to create a special logo and brand identity for EIClasico is intriguing.
LaLiga’s Cadiz sign shirt sponsorship and Fan Token deal with Bitci
September 15 – Following in the footsteps of Valencia, Cadiz FC have become the second La Liga club to strike a crypto partnership as title sponsor, teaming up with Bitci for the current season.
LaLiga keeps up push into crypto-based fan engagement with Socios.com deal
September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.
CFG’s Man City and NYCFC combine for joint WeWork partnership
September 14 – City Football Group (CFG) clubs Manchester City and New York City FC have signed a new partnership with office space provider WeWork.