Clearing the air. Inter sign Panasonic as new sponsor partner
February 23 – Inter Milan have signed Japanese electronic brand Panasonic as the club’s new Air Quality Partner in an initial agreement that will run until the end of the season.
Football Marketing
DC United break new crypto ground with XDC Network shirt sponsorship
February 23 – MLS side have unveiled blockchain business XDC Network as the club’s new shirt sponsor in a three-year partnership.
Inter Milan team up with REPs for roll out of Inter Academies in the UAE
February 23 – With covid restrictions easing, Inter Milan have restarted their international academy project opening a second initiative in the UAE in Sharjah. Inter already has an academy project open in Dubai.
Turks extend TV bid deadline for SuperLig as buyer backlash keeps fees low
By Paul Nicholson
February 22 – The Turkish Football Federation is moving deep into added time with the award of the rights for its new domestic TV deal for the SuperLig.
wefox launches in Italy on the back of AC Milan
February 22 – AC Milan has partnered with wefox, which becomes the club’s first back-of-shirt sponsor and the club’s Official Insurance Partner.
Spurs line up pre-season tour to South Korea
February 21 – Tottenham Hotspur, who yesterday ignited the chase for the Premier League title with a stoppage time win over Manchester City, have announced they will visit South Korea for their pre-season tour ahead of the 2022/23 season.
Turkey’s SuperLig races towards $350m drop in TV deal from 2015 high point
By Paul Nicholson
February 1 – Turkish football is bracing itself for a huge reduction in its broadcast deal, a result of a number of self-inflicted wounds in one of Europe’s most emotional football markets.
AstroPay adds Crystal Palace training kit deal to Burnley and Wolves partnerships
February 18 – Online payment provider AstroPay has added a third Premier League sponsorship, with Crystal Palace joining the company’s sponsorship portfolio alongside deals with Burnley and Wolverhampton Wanderers.
Trade Nation punts on West Brom as club looks to trade up
February 17 – English Championship club West Bromwich Albion, who are currently in the play-off positions and looking to bounceback to the Premier League after just a season out, have added trading services provider Trade Nation as a major commercial partner.
UEFA announces Socios.com deal but fan groups fear risks of unregulated crypto
February 16 – UEFA’s partnership with blockchain-based Fan Token platform Socios, announced yesterday, has quickly drawn criticism from fan groups who accuse the European governing body of leaving fans in the hands of “crypto-mercenaries”.
French court injunctions award power to rights holders to make pirates walk the plank
February 15 – UEFA has welcomed the ruling by a French court that has issued injunctions that will block internet providers carrying pirated streams of Champions League matches.
Sporting KC agrees new shirt sponsor; MLS seeking betting data deal
February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.
Premier League TV money jumps past £10bn as international revenues exceed domestic
By Paul Nicholson
February 11 – For the first time the overseas broadcast rights revenues for the Premier League will be higher than the domestic broadcast deal.
Botafogo go crypto with Bitci fan tokens and NFT option
February 11 – Botafogo have signed a sponsorship agreement with Turkish blockchain platform Bitci, becoming the latest Brazilian club to enter the fan-token market.
Man Utd take first major crypto steps with Tezos blockchain
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.