By Andrew Warshaw
June 18 – Teams at Euro 2020 have been warned about their contractual obligation to sponsors after both Cristiano Ronaldo and Paul Pogba removed official drinks bottles at press conferences.
June 18 – The blockchain-based Fan Token platform Socios.com has added LaLiga’s Valencia CF to their roster of clubs in a deal that will see the $VCF promoted on the front of the club’s shirt for the 2021-22 season.
June 18 – The European Leagues association has stepped into the broadcast rights representation business with the bundling of nine of its members into a broadcast package for international television.
June 16 – The Asian Football Confederation (AFC) has reportedly signed Chinese dairy products company Yili Group as a sponsor for its national team competitions for the 2021-24 cycle.
June 17 – England fans are not only drinking in the atmosphere of being back at Wembley, they are also, literally, drinking the pitch.
June 17 – The Asian Football Confederation (AFC) has continued filling in its global TV distribution map with the announcement that PSM will be their new media partner in Maldives.
June 16 – A new survey released this week suggests that the Big 6 clubs who pursued new European Super League (ESL) riches should be looking closer to home for a significant and less stressful push for more money.
June 16 – Serie A’s AC Milan have signed a new licensing partnership with UK fintech company Repx, which will see the launch of a new debit card on the Repx platform.
June 15 – UEFA has agreed a five year global partnership for blockchain technology with AntChain, the blockchain subsidiary of Ant Group which also owns AliPay, who are already three years into an eight year sponsorship with UEFA.
June 15 – Argentina and FC Barcelona star Lionel Messi will be a brand ambassador for Hard Rock in a five-year deal to mark the 50th anniversary of the brand.
June 14 – Norwich City fans have objected to the club’s new shirt sponsor BK8 forcing the club to drop its £5 million one year deal with the online bookmaker just five days after announcing the record deal.
June 14 – Socios.com have had an overwhelming response to the launch of the Argentina national team Fan Token, increasing its all-time record of users on the app by 50% and triggering a decision to launch an extra batch of tokens.
June 14 – Tech and e-commerce giant Amazon has won the broadcast rights for Ligue 1 for €330 million per season for the next three seasons, prompting Canal+ to withdraw from its deal with Ligue 1, leaving French club football on the brink of another broadcast-triggered financial crisis.
June 11 – BeIN Sports has scored a victory in the TV rights arena by seeing off a bid from a Saudi broadcaster to renew a three-year deal for UEFA’s prime club competitions across the Middle East and North Africa (MENA).
June 10 – The Scottish Professional Football League (SPFL) has unveiled online used car marketplace cinch as its new title sponsor in a five-year deal it is saying is the biggest the SPFL’s history.