June 10 – With all the nervousness surrounding the staging of the Copa America in Brazil and the pull out of sponsors Mastercard and Ambev, support for the international game on the continent has been found via LATAM Airlines who have signed on as the official airline of the Chilean national soccer team.
June 9 – Italy’s Serie A and telecoms giant TIM have extended their partnership with a new three-season deal, taking the sponsorship deal beyond the 25-year mark.
June 8 – Financial technology specialist Sokin has added Ligue1 club AS Monaco to its sponsorship roster in a three-year partnership.
June 8 – Premier League returnees Norwich City will be arriving back in the top tier with a new shirt sponsor. Online betting brand BK8 Sports will be the club’s new principal partner in a one-season deal estimated at £4 million.
June 4 – FIFA have awarded the TV rights for the FIFA Women’s World Cup 2023 to Optus Sport in the host market Australia, the world federation announced on Thursday.
June 3 – The English Football league (EFL) has reported a record level of subscribers to its iFollow streaming services that was launched in 2017.
June 3 – Spain’s LaLiga has expanded its North American 50/50 joint venture with the US-based Relevent Sports Group to include Mexico as part of the territories that it manages.
June 3 – Manchester United has taken more control of its own media, moving its popular UTD Podcast on to the club’s own app, supplementing its distribution on third party podcast platforms.
June 6 – Premier League Southampton now have two shirt sponsors. While the club has just entered the second year of shirt sponsorship of its first team kit with sportsbet.io, the Saints’ energy partner Utilita, has become the club’s first Junior Kit Partner.
May 28 – US sportswear giant Nike says it dropped Brazilian footballer Neymar because he “refused to co-operate in a good faith investigation” into an allegation of sexual assault against an employee.
May 27 – Never mind their ongoing battles in Europe, in Japan they are golden. Barcelona have added to their agreement with existing sponsor Rakuten with the Japanese ecommerce company acquiring exclusive club merchandising rights in Japan.
May 26 – Australia’s men’s and women’s top tier leagues have agreed their first major commercial partnership since taking control of their rights from the national federation, securing a five-year $155.5 million broadcast deal.
May 25 – The US Soccer Federation (USSF) is cutting ties with commercial agency Soccer United Marketing (SUM), essentially ending a conflict of interest that has increasingly become uncomfortable for the governing body.
May 24 – Fast growing British sportswear brand Castore, founded in 2015, have signed their first Premier League partnership with Wolverhampton Wanderers, replacing Adidas as the club’s kit and apparel partner.
May 24 – Leicester City, who narrowly missed out on a Champions League spot, have scored what the clubs says is a record new shirt sponsorship with global online trading company FBS becoming the principal club partner.