June 28 – Manchester City, owned by the UAE’s City Football Group (CFG), has gone closer to home with its latest sponsorship. Expo 2020 Dubai has been designated the club’s Official Exhibition partner.
June 29 – CSTN, which is re-emerging as a broadcast network in the Caribbean under TV veteran Selby Browne with a series of football deals, has picked up the rights to the Asian Football Confederation’s (AFC) competitions from 2021 to 2024.
June 28 – Norwich City have signed Lotus Cars as the club’s shirt sponsor in a one-year deal and as a replacement for online gamer BK8 who had initially committed to the position but were withdrawn after fan protests.
June 25 – French Ligue1 Olympique Lyonnais have signed MG Motor France as a major partner in a three-year deal starting with the 2021-22 season.
June 24 – Thai energy drink Carabao has added another two years to its title sponsorship of the English Football League’s cup competition – the Carabao Cup – taking the partnership through to the end of the 2023-24 season.
June 24 – Molten has renewed its partnership and licensing agreement with the Asian Football Confederation (AFC) making it the Official Match Ball Supplier for 2021 for national team and club competitions.
June 23 – Aston Villa have landed China-based online betting firm OB Sports as their new sleeve sponsor for the 2021/22 season.
June 22 – Premier League Liverpool FC have a new global partner with Kodansha, becoming the club’s official Publication Partner.
By Andrew Warshaw
June 18 – Teams at Euro 2020 have been warned about their contractual obligation to sponsors after both Cristiano Ronaldo and Paul Pogba removed official drinks bottles at press conferences.
June 18 – The blockchain-based Fan Token platform Socios.com has added LaLiga’s Valencia CF to their roster of clubs in a deal that will see the $VCF promoted on the front of the club’s shirt for the 2021-22 season.
June 18 – The European Leagues association has stepped into the broadcast rights representation business with the bundling of nine of its members into a broadcast package for international television.
June 16 – The Asian Football Confederation (AFC) has reportedly signed Chinese dairy products company Yili Group as a sponsor for its national team competitions for the 2021-24 cycle.
June 17 – England fans are not only drinking in the atmosphere of being back at Wembley, they are also, literally, drinking the pitch.
June 17 – The Asian Football Confederation (AFC) has continued filling in its global TV distribution map with the announcement that PSM will be their new media partner in Maldives.
June 16 – A new survey released this week suggests that the Big 6 clubs who pursued new European Super League (ESL) riches should be looking closer to home for a significant and less stressful push for more money.