PlayStation pushes Champions League button for another three years

July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
July 30 – The chaos around French league broadcast rights move on a stage yesterday with Canal+ being told by the President of the Nanterre Commercial Court that it had frozen Canal+’s right to terminate the €330 million broadcast contract they had sub-licensed from beIN Sports for live Ligue 1 games.
July 28 – AS Roma have teamed up with Zytara Labs, a leading blockchain enterprise, who will become the club’s main global partner in a three-year deal.
July 28 – Workwear specialist Engelbert Strauss has signed a three-year UEFA Europa League and UEFA Europa Conference League partnership that will through to the end of the 2024 season.
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.
July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons.
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.
July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.
July 25 – The Nanterre Commercial court in France has ruled against beIN Sports in its request to make Canal+ fulfil its contract and pay €330 million in rights fees for live broadcast of Ligue 1 matches. Canal + said it was suspending its sub-licensing contract with beIN after Ligue 1 licensed rights to Amazon.
July 23 – Premier League Watford, returning to the top flight after just a year in the Championship, have signed a record multi-year partnership with crypto casino and sports betting platform Stake.com.
July 23 – Manchester United has partnered with Renewable Energy Group, a leading producer of renewable fuels, with a shared mission to tackle climate change and create a cleaner world.
July 22 – After 27 years the Pirelli logo will be replaced on the front of the Internazionale by a blockchain and cryptocurrency business that will promote their joint product launch in a one-year deal.
July 21 – BeIN Sports and the Bundesliga have extended their broadcast deal in France and Turkey, with the new partnership running through until the 2024-25 season.
July 21 – Premier League club Burnley FC has named spread betting firm Spreadex as the its new principal front-of-shirt sponsor.