AC Milan and BMW gear up for stylishly ‘holisitc’ partnership
April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.
Football Marketing
Umbro build African presence with AFCON 2021 qualifiers Ethiopia
April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal.
Everton target 770m players globally with MY.GAMES deal
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
Spurs demand social media firms act after Sanchez racially trolled after Newcastle game
April 6 – Tottenham Hotspur are the latest club to call on social media companies to do more to combat racist trolls after their Colombian defender Davinson Sanchez revealed abuse was directed at him following the club’s 2-2 draw with Newcastle at the weekend.
Money in social media? Report concludes clubs are missing the market
By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.
Gazprom fuelled for new Schalke 04 deal despite looming relegation
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
NWSL adds online bank Ally as sleeve sponsor across all 10 teams
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
Inter Milan unveil new club logo for style-conscious digital entertainment age
March 30 – Italian giants Inter Milan has unveiled a new logo and visual identity for club that will be used on playing shirts and rolled out across the club from the start of the 2021/22 season.
LAFC flexes local muscle with new shirt sponsor
March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.
Nationwide agrees multi-year deal with NWSL ahead of April kick-off
March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.
Serie A secures €2.5bn DAZN deal, Sky picking up the leftovers
March 29 – The pandemic-accelerated march towards digital media taking over from traditional broadcast linear channels and established pay-TV platforms took another big step at the end of last week with sports streaming service DAZN taking the bulk of Serie A rights and German regulators granting a licence to broadcast the Champions League in Germany to Amazon.
Thierry Henry quits social media demanding platforms clean up rampant racism and bullying
March 29 – Former French international and Arsenal legend Thierry Henry has quit social media until the various platforms start tackling racism more effectively.
CBS inks Concacaf deal in time for kick off of Qatar 2022 qualifiers
March 26 – CBS Sports is on a football rights buying spree, having now added the Concacaf World Cup qualifiers to the Serie A rights announced earlier this week.
OL to stay on the Ho Chi Minh trail for another 3 years
March 25 – Olympique Lyon have extended their partnership to share best training practices and know-how with the Ho Chi Minh City Football Federation until 2023.
Serie A secures $200m TV deal in US with CBS
March 25 – Serie A is switching broadcasters in US from next season with CBS Sports taking the rights from ESPN in a three-year deal.