Partnerships Archives - Page 12 of 14

Mundipharma sign up for the Man City experience; club launches CityVR app

September 30 – Manchester City have kept up the pace of new club partnerships and initiatives with the announcement of pharmaceutical company Mundipharma as the ‘Official Healthcare Product Partner of Manchester City Football Club’ in Asia Pacific, Latin America, the Middle East and Africa. The club has also launched a new CityVR app to engage fans via virtual reality.

Mundipharma will use Manchester City branding in some of their marketing and advertising campaigns.

Football Marketing

Spurs and Jaguar drive youth training progamme in China

September 26 – Premier League Tottenham Hotspur have teamed up with Jaguar Land Rover China to deliver a year-long youth football development training programme in Guangzhou.

Football Marketing

Man City buddy up with Chinese robot firm UBTECH

September 14 – This is real but the concept is a little surreal. Chinese firm UBTECH have become the first Official Robot Partner of Manchester City.

Football Marketing

EnergyBet gambles on revamped Aston Villa for its sportsbook launch

August 4 – Under the new Chinese ownership of Tony Xia, England’s once great Aston Villa are expecting to be challengers for an immediate return to the Premier League. They will be hoping that success in achieving that will also transmit to their new challenger brand betting partner EnergyBet.

Football Marketing

UK sports agency CSM expand in US grassroots with US Club Soccer hook-up

July 29 – UK based sports marketing agency CSM has announced a new partnership with US Club Soccer, a National Association member of the U.S. Soccer Federation to develop programmes for the organisation’s 500,000+ members.

Football Marketing

Manchester United add TAG Heuer to global partner roster

July 25 – Swiss watchmaker TAG Heuer, official sponsor of Spain’s La Liga and England’s Premier League, has expanded its footprint announcing it is the Official Timekeeper and Global Partner of Manchester United.

Football Marketing

Barcelona to launch mobile video game. Messi will be playing

July 12 – Spanish giant Barcelona have announced a new mobile game that is in development with Hugo Games, an interactive entertainment developer and publisher.

Football Marketing

PSG take French-style to West Hollywood with pop-up shop

July 12 – French champions Paris St-Germain, who are heading to the US for pre-season International Champions Cup matches this month, have announced they will open a pop-up shop in Los Angeles with Parisian boutique Colette.

Football Marketing

Man City focus on developing in China as pre-season tour nears

July 7 – Manchester City, hard on the heels of its Cityzens weekend and the launch of various digital initiatives has now turned its attention back to China where it has extended its relationship with specialist business development company, Zhong An Holdings.

Football Marketing

Empire of the Son? Spurs expand brand deeper into South Korea

May 31 – Tottenham Hotspur have moved quickly to expand their commercial opportunity in South Korea following a rapid 30% growth in the club’s fanbase in the region as the club’s challenge for Premier League honours has raised its profile.

Partnerships

Raul spearheads La Liga brand building challenge in the US

By Paul Nicholson in Mexico City

May 12 – La Liga has targeted the US as a key development country and has sent Real Madrid goalscoring legend Raul to deliver the partnerships and win American hearts and minds.

Partnerships

Saints swap Adidas for Under Armour and issue pledge to grow club brand

By Mark Baber

April 15 – Southampton FC has agreed a 7-year partnership with US-based global sports brand Under Armour which will come into effect on July 1. No figure was announced for the deal.

Partnerships

Beijing Gouan launch co-branded card with CITIC Bank

April 8 – News from the Chinese football market is generally about big money acquisition of football assets outside the country, or the import of what look like very expensive international players. But there are signs that the domestic football marketing opportunity is not being lost with Super League clubs who are usually owned by one funding sponsor or business conglomerate.

Partnerships

Man City break down Chinese walls with SoccerWorld partnership

March 22 – Manchester City have signed a regional partnership with Chinese firm SoccerWorld to provide better access to facilities and coaches for young Chinese footballers. The agreement is part of the City Football Group’s (CFG) wider ambition to expand its business in China.