November 10 – The English Football League and its naming rights partner Sky Bet have unveiled plans to inject £6 million in funding into an array of community projects throughout England and Wales through the newly introduced Building Foundations Fund.
November 7 – Spain’s LaLiga has extended its official ball supplier deal with Puma. The current deal began with the 2019/20 season and was set to expire in summer 2025.
October 26 – Mitre has unveiled the official match ball for the FA Cup and Women’s FA Cup ahead of the start of the knock-out competitions next Friday.
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
July 31 – The Premier League and EA Sports have teamed up with the US Soccer Foundation to build a state-of-the-art mini pitch in their latest effort to provide community access to football.
July 21 – With Premier League clubs head for the East coast of the US for pre-season friendlies as part of the Premier League Summer Series, Destination Sport Travel Group has announced a new partnership with league for its sport travel brand Sportsbreaks.com.
May 4 – Premier League Liverpool have extended their agreement with Thailand’s Central Retail Corporation (Sports) (CRC Sports), the club’s Official Retail & Licensing Partner in the country, for a further five years.
May 3 – Liverpool are opening up in China with a new official retail partnership with All Star Partners (ASP).
May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.
March 29 – Manchester City has signed a new regional partnership with SportyBet who will become the club’s Official Betting Partner in Africa.
March 27 – Inter Milan’s academy spread has grown to 14 countries with the launch of the latest Inter Academy in Santiago, Chile.
March 8 – The National Women’s Soccer League (NWSL) in the US and National Women’s Soccer League Players Association (NWSLPA) have agreed a deal with EA Sports that will see the teams and player images integrated into EA’s FIFA 23 video game.
March 1 – Premier League Tottenham Hotspur is partnering with Formula 1 in a “15-year strategic partnership” to create the world’s first in-stadium karting facility at its stadium in north London.