November 19 – Following in the footsteps of St Pauli, Werder Bremen have become the second Bundesliga club to depart X for Bluesky, calling out the “recent radicalisation” of the social media platform formerly known as Twitter.
November 15 – German club St. Pauli has announced it is leaving social media platform X, saying it has become a “hate machine” that could influence upcoming German elections.
August 9 – In a week filled with drama on and off the pitch, social media has once again become the landscape for football’s ongoing narratives. From Galactico linkups to pickpocket parties, here are our top five social media posts that captured the world’s attention and set the footballing community abuzz.
June 5 – Real Madrid top a ranking of club social media followers by the CIES Football Observatory, as data shows the UEFA Champions League winners have gained more than 40 million followers since 2023.
May 8 – Striker Darwin Nunez has responded to his online critics by deleting all Instagram evidence of his Liverpool career, thrusting his future into doubt as the transfer window looms.
April 9 – As the Premier League title race heats up on the pitch, a closer look at the digital realm reveals significant developments in club engagement since 2016 as Manchester City and Manchester United battle it out for top dog.
April 8 – The battle this week in the Champions League quarter finals will also see some of Europe’s biggest football club social media accounts swing into action.
November 30 – TikTok has further expanded its presence in football stiking a deal with Football Australia for the men’s and women’s senior teams, the CommBank Matildas and Subway Socceroos.
October 27 – Former England international defender Phil Neville, who now works in the United States, says social media pressure on football bosses has got “out of control” with nothing done about it.
October 19 – UEFA is reporting that its just completed Nations League final tournament in Italy delivered a 30% growth in TV audience figures from the inaugural edition in 2019, helo in Portugal.
April 20 – English Premier League clubs are planning a social media blackout next month in response to continued online abuse of players.
April 16 – New Tottenham Hotspur sponsor Dulux were left red-faced, having to apologise for a series of social media posts mocking Tottenham after its new commercial partnership with the London club was announced.
April 9 – Three British clubs have decided independently to boycott social media platforms because of online racist abuse.
April 6 – Tottenham Hotspur are the latest club to call on social media companies to do more to combat racist trolls after their Colombian defender Davinson Sanchez revealed abuse was directed at him following the club’s 2-2 draw with Newcastle at the weekend.
By Paul Nicholson
April 1 – With fans locked out and club revenues locked down, social media has become increasingly important to the commercial infrastructure of clubs, according to KPMG Football Benchmark analysis.