January 10 – With the Premier League breaking for FA Cup matches last weekend, the clubs’ twitter activity saw a slight decline though the number of new followers to clubs saw little impact with Manchester United putting on 76,000 new followers and Arsenal 62,800.
December 6 – Social media reports this week trumpeted the power and popularity of Facebook over other social media platforms – seven times more popular than Twitter and Instagram. But looking at the weekly growth rates in the Premier League, it is clear that the main social action is currently happening on Instagram.
January 4 – Premier League clubs amassed a total 605,000 new Twitter followers over the two-week Christmas and New Year period. A massive 25% of those followers were for Manchester United.
January 3 – Manchester City have announced dates for a second ‘hackathon’, this time in conjunction with Google. The event will take place February 10-12 at the Etihad Stadium in Manchester.
December 21 – Twitter week-on-week growth rates increased again this week for Premier League clubs, up to 253,000 across the league from 228,000. This was a week that saw Premier League fixtures on five days as three rounds were crammed in before Christmas.
December 21 – Manchester City have pushed the digital and social media boundaries further with the introduction of a matchday Snapchat host.
December 16 – Instagram continues to be the social media growth engine for Premier League clubs with new followers up by 376,700 over the past week, a 40% increase on the 273,100 rise the previous week. In contrast week-on-week growth of Twitter followers and Facebook like were down across the league.
December 14 – Premier League Twitter activity was up this week across all clubs, to a total of 4,760 tweets compared to 4,290 last week. With three games to market in eight days and the clubs keen to move their Christmas merchandise. the increased level of activity is not surprising.
December 9 – Premier League clubs’ Facebook growth continues to increase week-on-week for a third week running with a jump of 332,800 this week from 314,000 last week and 301,000 two weeks ago.
December 6 – Weekly Twitter growth again held strong across the Premier League with the top four clubs of Manchester United, Arsenal, Liverpool and Chelsea all adding impressive numbers and leaving Manchester City a little bit behind, nursing the headaches of lower numbers and loss in the league.
December 2 – New Instagram followers to Premier League clubs increased again this week, though only marginally to 282,000 from 276,000. There are now more than 42.8 million Instagram followers to Premier League clubs.
By Paul Nicholson
November 28 – Growth in new twitter followers this week across the Premier League is up to 0.42% from 0.37% last week – or in real terms from 166,700 to 187,300. Manchester United still top the weekly table but Chelsea are gently showing a return to form and favour after a halving of weekly gains from 12 months ago, due to a drop in form and the unsavoury antics of former manager Jose Mourinho.
November 25 – The growth of new Instagram followers to Premier League clubs in the week to November 20 has remained steady with another 276,000 plus sign-ons matching the previous week. What is emerging is a pattern of the biggest clubs putting on huge numbers of followers, in contrast to the 12 lowest ranked clubs adding less than 2,000 followers each.
November 22 – Overall across the Premier League tweets are up this week as players returned from international duty, but total followers were actually down by 8.5% from last week’s increase of 182,000 to 167,000 this week.
November 21 – Premier League clubs amassed a whopping 700,000+ new social media connections in the week ending November 13, with more than 277,000 of them on Instagram.