August 31 – Manchester United’s rate of Twitter growth slowed last week against the previous week, from 85,000 new followers to 70,500. In contrast Manchester City grew their weekly new followers to 22,100 and can be expected to grow again on the back of exciting Premier League performances.
August 25 – Manchester Utd stretched their lead over Arsenal at the top of the Premier League Twitter followers ranking by more than 38,000 followers last week. Their additional 85,700 followers was more than double that of third placed Chelsea, almost triple fourth placed Liverpool, and more than fives times local rivals Man City.
By David Owen
August 23 – Football has emerged with the gold medal in the Twitter Olympics, with Neymar Junior’s decisive spot-kick in the penalty shoot-out against Germany generating more Tweets per minute than any other piece of Rio 2016 sporting action.
By Paul Nicholson
August 17 – What a difference a year makes in the Premier League Twitter world. Both Arsenal and Chelsea had more followers than Manchester United at start of last year but now the Manchester giants have taken a substantial lead.
August 15 – Premier League Stoke City has stepped up its push into Arabic markets with the appointment of KingFut as the club’s official digital media partner.
By Paul Nicholson
August 3 – Any doubts that Facebook wasn’t preparing a major broadcast assault in the world’s biggest sport can be dispelled with the social media giant tonight making Premier League history with the streaming of a Wayne Rooney’s testimonial match.
July 12 – Barcelona have stepped up their support for under-fire superstar Lionel Messi by saying he will not be transferred and has been discredited by the Spanish judicial authorities.
July 8 – Manchester City have signed a new player. Kieran ‘Kez’ Brown will represent Manchester City in football gaming tournaments and fan events.
July 5 – Manchester City have relaunched their website with a number of new features and at a new url, mancity.com. The new site is the result of a long consultancy process involving multiple rounds of focus groups, surveys, prototype designs, and user.
June 30 – Manchester City have kept up the pace with their football leading social media output with the launch of a Facebook Messenger account, the first football club to open one.
June 22 – Forget the ‘in or out’ vote for the UK’s future in Europe on Thursday, Liverpool fans – who definitely won’t be in Europe next season – have until Friday to vote for the winning picture of the new Main Stand redevelopment at Anfield.
June 6 – Manchester City has launched an official club page on social media site GIPHY, the first English Premier League club to embrace the platform.
May 26 – Italy’s Serie A champions Juventus have added an Arabic language service to their web and social media platforms. The deal with KingFut principally targets the middle east and Africa and is the club’s seventh language extension.
By Samindra Kunti
May 11 – The Belgian FA, the KBVB, has launched an exclusive Red Devils app as coach Marc Wilmots will announce his squad for EURO 2016 on Thursday.
By Paul Nicholson
May 4 – Leicester City’s meteoric rise from the Premier League’s relegation zone to championship winners over the past 45 games has seen a similar rise in the club’s social media, propelling it into the big league of social media engagement.